This week in B2B news (3 May)

Kambi expands Mohegan partnership

Kambi will provide the Mohegan tribe with sports betting tech at two retail locations in Pennsylvania, expanding the pair’s existing relationship.

The partnership will see Mohegan make use of Kambi’s sportsbook offering at more than 20 kiosks at both Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.

Kristian Nylén, Kambi CEO and co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.

Tony Carlucci, president and GM of Mohegan Pennsylvania, added: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”

Future Anthem confirms AI extension as part of Blueprint Gaming collaboration

Future Anthem has announced an extension to its Amplifier AI, designed to generate personalised audiences for jackpot games in real time.

The new feature has been launched in collaboration with Blueprint Gaming’s Jackpot King Games and aims to give operators the chance to engage with their players through personalised real-time jackpot marketing messaging.

Chris Conroy, Future Anthem chief data and product officer, said: “This is a perfect example of Anthem’s commitment to innovation and excellence in AI-driven marketing solutions that improve player experiences, building on the strong foundations of successfully working with Blueprint for over three years.”

Thomas O’Halleran, Blueprint Gaming director of operations, added: “Blueprint Gaming is driven to provide great player experiences. Our integration with this new audience innovation product provides an industry-leading approach to real-time player engagement.”

Tequity reaches RGS deal with Fantasma Games

Tequity has agreed a remote gaming server (RGS) deal with Fantasma Games.

It is hoped that the integration of Tequity’s platform will improve the speed-to-market capabilities of Fantasma as the studio aims to expand its presence in key markets such as North America.

Krzysztof Opałka, Tequity chief technology officer, said: “This partnership illustrates the power of our platform in delivering an efficient RGS solution that speeds up the launch process of their top-quality content.”

Fredrik Johansson, Fantasma Games CEO and founder, added: “Thanks to the Tequity platform, Fantasma Games is working faster and smarter across a number of areas, allowing us to bring innovative content to our partners at speed.”

Thunderkick partnership with High 5 Casino confirmed

Thunderkick has entered the US market and social casino space via a new partnership with High 5 Casino.

The deal sees Thunderkick games integrated into High 5’s free-to-play, social casino gaming platform. This partnership represents the provider’s first venture into the US market.

Thunderkick’s chief commercial officer Svante Sahlström explained: “Entering the sweepstakes market and partnering with High 5 Casino is a significant milestone for Thunderkick. We are excited to introduce our games to US players for the first time and explore the potential of this market segment.”

Jerry Wilson, High 5 Games VP of creative, added: “We’re sure our players will take to these titles, and they will become fan favourites in no time at all. We’re delighted about the launch of our new partnership.”

Delasport pens OKBET deal

Delasport has signed a deal with leading Filipino operator OKBET.

The supplier will provide the operator with its sports betting suite, with the Philippines market set to hit six million users by 2029.

Oren Cohen Shwartz, Delasport CEO, said: “We’re proud to supply our services to such a strong partner as OKBET, and to such an exciting and steadily growing market as the Philippines.”

Wayne Thong, OKBET COO, added: “This partnership combines OKBET’s local market expertise with Delasports’ global industry leadership, creating new opportunities for innovation and customer satisfaction.” 

Press Box PR reveals new head of B2B

Press Box PR has named Jake Evans as its new head of B2B.

Evans is tasked with overseeing the agency’s expansion, with the company set to open a new Manchester office.

After stints leading news teams in the trade media space, Evans’ new role will see him work closely with clients and publications in a bid to create expert industry-specific content designed to drive commercial growth.

Alex Donohue, founder and MD of Press Box PR, said: “Appointing talent of Jake’s calibre underlines the scale of the opportunity within B2B PR and marketing communications.”

Evans added: “I’m looking forward to bringing my experience in editorial, video and content creation to Press Box’s growing list of media and commercial partners. Their USP of taking an editorial approach to marketing and PR – combined with journalistic expertise and industry insight – really appealed to me.”