This week in B2B news (3 November)

Swintt pens deal with Dutch online casino Circus.nl

Swintt has announced a partnership with Circus.nl.

The deal will see the supplier provide the Dutch online casino with several games from its SwinttGames and SwinttStudios catalogue.

David Mann, Swintt CEO, said: “With the Dutch market being a key focus area for Swintt, we’re delighted to be teaming up with a quality brand like Circus.nl to ensure our state-of-the-art slot selection can be enjoyed by even more Netherlands-based players.”

Denis Wittebrood, Circus.nl casino operations manager, added: “We believe Circus.nl to be the top online casino and sports betting website available to Dutch players – and the most reliable way for us to cement our status as number one is to carry on teaming up with the best and brightest game providers around.”

Kambi to power LiveScore Group’s online sportsbooks

LiveScore Group’s pair of online sportsbooks will be powered by Kambi after the duo agreed a landmark deal.

LiveScore Bet and Virgin Bet will use Kambi’s sports betting platform, range of managed services as well as its AI-powered trading and bet builder tech.

Kristian Nylén, Kambi CEO and co-founder, said: “With well-established sportsbook brands in several markets, an immensely popular media platform that acts as an effective acquisition channel, and an experienced leadership team, LiveScore Group has all the ingredients Kambi looks for in an operator.”

Sam Sadi, CEO at LiveScore Group, added: “We are thrilled to join forces with Kambi, the premier independent sportsbook provider, as we look to accelerate our growth in the global sports betting market.”

TrueLayer agrees William Hill partnership

William Hill has tapped TrueLayer to facilitate instant pay-ins and payouts for its customers.

The partnership allows the operator’s customers to select the instant bank transfer option to speed up the process of paying into their William Hill accounts.

Laura Manning, William Hill payments manager, said: “William Hill greatly values customer experience and partnering with TrueLayer is an important power move in providing a top-notch service to our clients.”

Roberto Villani, TrueLayer VP of igaming, added: “Working with William Hill, one of the biggest gaming brands in the UK, is a further testament to how TrueLayer is delivering the best in class instant payment experience to players.”

Sporting Risk signs Dafabet content agreement

Sporting Risk has penned a strategic partnership with Dafabet.

The deals sees the operator gain coverage of up to 30 football leagues, 35 unique single-player and 12 team stats betting options as well as same-game multi bets.

Andy Phillips, SportingRisk CCO, commented: “We are thrilled to announce this partnership with Dafabet.

“Working together has been a great experience, and we look forward to delivering exceptional value to Dafabet’s customers with a particular focus on Latam. Following the launch we are confident that our combined expertise will lead to an unmatched betting experience.”

Future Anthem hires industry veteran

Future Anthem has appointed Svend Aage Kirk as an expert advisor for its Sustain AI module.

Kirk will also help grow Future Anthem’s responsible gambling business, focusing on personalised real-time intervention.

Kirk said: “Future Anthem is the clear market leader when it comes to the development of groundbreaking artificial intelligence and machine learning tools that encourage responsible play.”

 Leigh Nissim, Future Anthem CEO, added: “Kirk’s appointment is a critical step in our vision that will see Future Anthem lead the charge in this important area of the industry, and the beginning of the next stage in Future Anthem’s journey to measuring and reinforcing sustainable play.” 

ELA Games nets Swedish B2B approval

ELA Games has been granted a Swedish B2B licence by the Swedish Gambling Authority (SGA).

The supplier will now set its sights on launching its casino games with operators in the Swedish market.

Michael Cini, ELA Games business owner, said: “Being licensed in Sweden is a tremendous opportunity to continue our expansion across Europe’s regulated markets.

“We look forward to providing our games to Swedish players and working in close cooperation with the SGA and the many top-level operators as we position ourselves as a key content provider in the market.” 

Ex-Betsson Group head joins Wizard Games

Wizard Games has named Megan Easey as its new director of operations.

Easey has spent time with Videoslots, Betsson Group and Betway across her over two-decade career, and will lead the supplier’s development operational strategy.

Benedict McDonagh, Wizard Games managing director, said: “It’s an honour to welcome Megan to the team as our new director of operations and I couldn’t think of anyone more well-suited to the role.”

Easey added: “I’m thrilled to be joining Wizard Games at such a pivotal time, as the company gears up for some exciting developments in 2024 and beyond.”