This week in B2B news (3 October)

BETER and FIRST join forces

BETER has entered into a strategic partnership with FIRST to add its ESportsBattle tournaments to the latter’s offering.

FIRST, which deploys its sportsbook platform across Europe, Latam and Africa, will initially integrate the eFootball, eBasketball and Setka Cup table tennis tournaments.

Tom Light, FIRST CEO, said: “Together, we give operators a direct route to tier-one competitiveness, faster time-to-market, higher player engagement and the confidence to go head-to-head with the biggest brands across Latam, Europe and Africa from day one.”

Gal Ehrlich, BETER CEO, added: “The partnership between BETER and FIRST brings together two pioneering providers committed to delivering next-generation betting experiences.”

Mindway AI lands PrizePicks partnership

Mindway AI has partnered with US DFS operator PrizePicks to deliver its automated detection and monitoring of at-risk gambling behaviours to the firm.

The integration of Mindway AI’s technology will allow PrizePicks to enhance its ability to detect and respond to triggers throughout players’ lifecycles.

Rasmus Kjaergaard, Mindway AI CEO, said: “We are proud and rearing to go on our journey with PrizePicks, which we are fully confident will lead to solid outcomes for both risk minimization for their players but also increased commercial benefit for PrizePicks.” 

Phil Sherwood, PrizePicks senior director of responsible gaming, added: “Partnering with Mindway marks a meaningful evolution in how we support player protection. By enhancing our ability to analyse behavioural data, we’re able to deliver more tailored interventions and promote responsible play tools with greater precision.”

QTech Games partners with JDB Gaming

QTech Games will add content from JDB Gaming to its aggregator platform under a new partnership.

JDB Gaming titles such as Dragon of Demons will now be made available to QTech Games’ clients.

Philip Doftvik, QTech Games CEO, said: “It’s another notch on our belt to have integrated more premium content from JDB Gaming.”

Jimi Chuang, JDB Gaming sales representative for EMEA, added: “We can’t wait to witness how these games perform across a range of untapped markets which, in many cases, break new ground for us.”

Relax Gaming expands Swiss footprint

Relax Gaming has expanded its presence in Switzerland after sealing a new partnership with Admiral.ch.

The supplier’s portfolio of games, including Money Train 4 and Beast Mode, will be made available to Admiral customers via the deal.

Cliona Griffin, Relax Gaming business development manager, said: “Admiral.ch has quickly established itself as a serious player in Switzerland, and we’re pleased to partner with a brand that shares our commitment to quality and innovation.”

Alessandro Werlen, Admiral.ch managing director, added: “Relax Gaming’s reputation speaks for itself, and we’re delighted to now offer their games to our growing player base.”

Paddy Power makes Hippodrome history

Paddy Power has launched its first sportsbook in a casino via a new joint venture with the Hippodrome Casino in London.

Paddy’s Sportsbook has opened with 50 TVs, seating for 120 guests, five built-in self-service betting terminals and a premium hospitality area.

Paddy Power said the launch was one of several “new concepts” the brand is set to trial across the UK.

Simon Thomas, The Hippodrome executive chair, said: “The Hippodrome has been reinventing entertainment in the West End for 125 years, and launching the UK’s first in-casino sportsbook with Paddy Power is the latest bold chapter in that story.”

Rupert Elwood, Paddy Power retail managing director, added: “Customers increasingly want a social atmosphere and great entertainment and the Hippodrome is the most iconic social space in London. It’s a dream collaboration.”

GRID unveils CS2 Rushzone

GRID has rolled out CS2 Rushzone, a daily competitive Counter-Strike 2 product, which has been picked up by bet365.

CS2 Rushzone is the first product to be pushed out under the GRID Bet vertical, with the offering combining “odds, official data, live streaming and widgets in a complete solution”.

Tom Warburton, GRID chief business officer, said: “CS2 Rushzone marks the beginning of a new chapter for GRID Bet.

“It’s the first of several end-to-end products we’re rolling out this quarter, giving operators scalable access to official data, odds, streaming and widgets, and delivering the consistent, high-quality content today’s bettors expect.”

Delasport’s SuperPot goes live in Ontario

Delasport’s sports betting jackpot solution, SuperPot, has gone live in Ontario, Canada, after being approved by iGaming Ontario (iGO) and GLI.

Delasport said the product can potentially drive between 2% and 4% in additional revenue and will be made available to all licensed operators in the province.

Filippo Ferri, Delasport chief commercial officer, said: “SuperPot is fully compliant now in Ontario and it redefines the game by merging sports betting with the thrill of casino jackpots. It delivers a high-reward experience that excites casual players and seasoned bettors alike.

“SuperPot is available to every Ontarian operator locally, and we are working on securing iGO approval to launch it as a network game as well.”

Xtremepush to integrate CRM services with EveryMatrix

Xtremepush has plugged its CRM and loyalty marketing services into the EveryMatrix platform.

The deal means that EveryMatrix’s operator clients will now be able to access Xtremepush’s technology to support customer retention efforts.

Tommy Kearns, Xtremepush CEO, said: “EveryMatrix has built a well-earned reputation for being a provider of best-in-class sports betting and gaming solutions for its operator partners, and we’re pleased to bolster their software and services with our first-rate CRM and loyalty solutions.”

Kevin Furlong, EveryMatrix chief product officer, added: “Combining our market-leading gaming infrastructure with Xtremepush’s powerful CRM technology will enable our customers to better understand their players, offer them even more personalised experiences and boost loyalty levels, to name just a few benefits.”