This week in B2B news (30 June)
All of the latest news from the supplier side of the industry, including updates from Pariplay, Altenar and BetBlocker
Pariplay appoints new head of account management
Pariplay has named Irina Roman as its new head of account management.
Roman has extensive/significant? experience in the igaming industry having worked in various roles at EveryMatrix, NetEnt and Enteractive. Her new appointment at Pariplay will focus on growing the company’s position in the European and North American regulated markets.
Enrico Bradamante, chief commercial officer at Pariplay, said: “We’re delighted to welcome Irina to the Pariplay team, especially as we continue to expand in regulated markets and execute our growth strategy.
“Irina has a wealth of experience under her belt and brings valuable knowledge and insight to the table. We have every faith that she will directly contribute to bolstering our brand and elevating us to new heights.”
Roman added: “I’ve been watching Pariplay go from success to success over time, so to join the team and help them grow even bigger is an exciting opportunity.
“I’m looking forward to strengthening relationships with existing clients, fostering relationships with new ones and helping to grow Pariplay even further.”
Altenar nets Swedish B2B licence
Altenar has been granted a B2B licence by the Swedish Gambling Authority.
The move will allow the supplier to continue to offer its services to operators in the market under new regulations.
Marina Zacharopoulou, technical compliance manager at Altenar, said: “We have undergone a rigorous evaluation process and have demonstrated our commitment to upholding the highest standards of quality, security and responsible gaming.
“We are proud to have received this prestigious licence as it will enable us to continue delivering exceptional sportsbook solutions to our esteemed clientele.”
7777 Gaming expands into Africa with Bitville Gaming
7777 Gaming has launched in Africa via a partnership with Bitville Gaming.
The deal will see Bitville offer 7777 Gaming content to its South African customers.
Elena Shaterova, CCO at 7777 Gaming said: “We are thrilled to announce our partnership with Bitville Gaming, which will allow us to enter the African market. The company has been doing business in South Africa for many years and has a proven track record of success. We’re confident that their distribution capabilities will help us reach our goal of expanding into 10 other African countries within the year.”
Andrew Von Hoesslin, CEO at Bitville Gaming, added: “7777 Gaming is among the most innovative and highly engaging B2B online casino providers that have recently entered the igaming scene. We believe that 7777 Gaming’s alternative and modern game concepts will be well received by African players, and we look forward to our mutual success story on the market.”
EveryMatrix secures DraftKings deal in New Jersey
EveryMatrix has launched with DraftKings in New Jersey via SlotMatrix.
The supplier will provide the US giant with games via several of its in-house studios, including Armadillo Studios.
Erik Nyman, EveryMatrix Americas president, remarked: “Integrating our content with market-leaders DraftKings is a significant milestone for our US business and we’re delighted to be working with the team there.
“We’re focused on partnering with the leading US operators and providing them with our proven igaming content via SlotMatrix, which unlocks access to the world’s largest games library and game-changing promotional features. We are very excited about this strategic partnership and collaboration across North America”.
Light & Wonder strikes new global deal with Betsson Group
Light & Wonder has renewed its partnership with Betsson Group.
The deal will see Light & Wonder’s content made available via the OpenGaming System (OGS) to the operator, increasing content to not only pre-existing markets but new ones as well.
Magdalena Podhorska-Okolow, MD Europe at Light & Wonder, said: “We view Betsson Group as an important operator that has shown commitment and trust to Light & Wonder over many years. The fact that the agreement has been renewed solidifies the group’s plans to view us as a key growth partner. We work hard to understand Betsson Group’s trajectory and to ensure that we are the go-to partner for them to achieve their ambitions.”
Laura Peretta, head of supplier relations at Betsson Group, added: “Light & Wonder has been our trusted supplier since the early days of our journey within igaming. We followed a similar path of market entries when the landscape was shifting, and they have always been there for us.
“Their OpenGaming ecosystem guarantees expertise, scalability and exceptional content delivery. We are delighted that we can continue the strong partnership and hold high expectations for our shared future.”
BetBlocker pens Betway partnership
BetBlocker and Betway have struck up a partnership to promote safer gambling.
The UK registered charity provides free blocking software to help people manage their access to online gambling sites.
Commenting on the deal, BetBlocker’s chief of safer gambling partnership Pedro Romero said: “We are thrilled to share that Betway Group, a leading name in the industry, is now standing with us in our mission to protect players. The combination of offering a service that is 100% free and does not require personal information from users sets us apart.”