This week in B2B news (31 March)

3 Oaks Gaming enters the Italian market

3 Oaks Gaming has taken its content live in Italy for the first time after securing a partnership with Tuko Productions.

The new deal will see the platform provider integrate 3 Oaks Gaming’s content onto its THS aggregation platform.

3 Oaks Gaming’s titles will now be available to a number of operators, including Goldbet, Lottomatica, Betpoint, Snaitech and Sisal.

Sebastian Damian, MD of 3 Oaks Gaming, commented: “Expanding in such a key jurisdiction as Italy is a hugely important milestone, and we’re very pleased to confirm this agreement with Tuko Productions as we mark our Italian debut.”

Vincenzo Tancredi, sales director at Tuko Productions, added: “3 Oaks Gaming has a wealth of impressive content in its slot offering, and we’re delighted to partner with them to bring it to the Italian market.”

Altenar goes live in Bulgaria

Altenar has furthered its presence in Bulgaria with BetMarket.

Some of Altenar’s products are already live with the operator, including player props markets and virtual sports.

Aggelos Stravelas, account manager at Altenar, said: “We are delighted to have expanded our presence in Bulgaria as it is an exciting and vast market for us. The Balkan region is full of fantastic operators and to launch with BetMarket allows us to understand this market further than we already do.”

Hristo Markov, product manager at BetMarket, added: “Partnering with a truly established sportsbook and casino offering such as Altenar’s is a massive step forward for us. This will propel us to new heights and we are sure our players are thrilled to be able to access Altenar’s world-leading products.”

Fast Track pens new deal with Brazilian operator Betfast.io

Fast Track has announced a new deal with Betfast.io.

Fast Track’s platform will provide Betfast.io with the tools to further its player engagement and retention efforts with a real-time data approach.

Jean-Luc Ferriere, CCO at Fast Track, said: “We are thrilled to be partnering with Betfast.io and supporting them in their efforts to take their player engagement to the next level. Our powerful customer engagement platform will provide Betfast.io with the tools they need to create personalised experiences for their players, drive loyalty and ultimately grow their business.”

Khatlen Guse, VP of Betfast.io, added: “We are excited to be working with Fast Track and leveraging their cutting-edge technology to improve our player engagement and retention efforts. We believe this partnership will help us achieve our growth objectives in the Brazilian market and deliver exceptional, hyper-personalised experiences to our players.”

ParlayBay content goes live with M88 Mansion

ParlayBay has bolstered its presence in Asia by taking its content live with M88 Mansion.

Focusing primarily on micro-betting, ParlayBay games combine accumulators, bet builders and single-market betting in sticky metagaming frameworks.

Patrick Nordwall, CEO at ParlayBay, said: “We’re delighted that our content is now live with M88 Mansion. ParlayBay is making significant moves across Asia, and this partnership allows us to reach a wide and engaged audience of bettors across the continent.”

Joy Lao, operational division head at M88 Mansion, added: “We at M88 Mansion are extremely excited to partner with ParlayBay and for our customers to enjoy content like Stack ‘Em, where players can enjoy innovative live bet builder games across multiple matches at once.”

Realistic Games and Napoleon Sports & Casino agree new partnership

Realistic Games has taken a selection of its games live with Napoleon Sports & Casino.

Realistic’s top 20 games, including Gorilla Riches, Book of Charms and the recently released Chilli Master, are now available to Napoleon’s customers, with more titles to follow later in the year.

Amy Brewis, account manager at Realistic Games, remarked: “It’s important to have your content available with market leaders in any region and Belgium is no different. Napoleon Sports & Casino has a fantastic heritage in the country and we couldn’t be happier to see our range of games go live on its platform.”

Melissa Deboelpaep, gaming content manager at Napoleon Sports & Casino, commented: “We are thrilled to have partnered with Realistic Games and launched their exciting games on our website. This addition has significantly enhanced our portfolio, providing our players with more choices and an enriched gaming experience.”

Wazdan strengthens presence in Bulgaria with INBET

Wazdan has strengthened its position in the Bulgarian market after partnering with INBET.

Wazdan’s games are being added in batches, with the provider launching some of its player-favourite titles first, with more to come in the following months.

INBET will also benefit from Wazdan’s player engagement suite.

This is the third agreement in Bulgaria for Wazdan after similar deals with Sesame and Alphawin.

Andrzej Hyla, CCO at Wazdan, said: “Our partnership with INBET marks a further advancement in our commercial growth. We look forward to working with the Bulgarian operator and delivering our engaging and customisable slot games to a wider audience.”

Vanina Yanakieva, casino manager at INBET, added: “We are delighted to welcome Wazdan as our latest slot games partner. Wazdan has remained on our radar for having some of the most innovative and impressive games on the market, and we can now proudly supply these to our customers.”