This week in B2B news (4 July)
All the latest developments from the supplier side of the industry, including updates from FIRST, Stakelogic and Altenar
FIRST extends Genius Sports partnership
FIRST – Best in Sports has expanded its existing deal with Genius Sports, with the firm becoming an official betting partner of the New York-listed giant.
The refreshed partnership comes as part of FIRST’s strong focus on Latam, specifically Brazil, with plans to use Genius Sports’ content to help drive the sales pipeline.
Tom Light, FIRST CEO, said: “We have been working with Genius Sports for many years and I am delighted to be extending and deepening our relationship with such an industry leader.
“FIRST – Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network.”
Entain rolls out proprietary Group BetStation in UK&I
Entain has completed the rollout of its in-house Group BetStation platform across all Ladbrokes and Coral shops in the UK and Ireland.
The process saw more than 12,000 betting terminals converted across more than 2,400 shops.
The operator noted that Grand National bets placed via Group BetStation are up more than half year on year, and football bet builder activity has doubled in the last six months.
Fiona Wallace, Entain head of self-service betting terminals, said: “Five years ago, Entain set out to deliver a best-in-class betting experience for our UK and Ireland retail customers through our BetStation terminals.
“Our software, which tech teams have worked tirelessly on over that period, is market leading; offering customers far more than we did in the past.
“This a transformational achievement. It has redefined the in-shop experience, driven engagement and accelerated our journey toward retail digitalisation.”
Stakelogic expands in Denmark
Stakelogic has expanded its presence in Denmark after penning a deal with Spillehallen.dk.
Facilitated by Light & Wonder’s aggregator platform, the operator will now be able to push Stakelogic’s full suite of slot of live casino content to its players.
Neil Tanti, Stakelogic head of sales, said: “This is a market where we’re seeing real momentum, and Spillehallen.dk is the ideal partner to help us build on that.”
Jacob Frostholm, Spillehallen.dk casino manager, added: “Stakelogic’s content has a reputation for driving real engagement, and that made them a natural fit for us.”
Altenar pens sportsbook deal with Gamblr
Altenar has secured a deal with crypto-first sports betting operator Gamblr to provide the business with its sportsbook solution.
Gamblr will now use Altenar’s sportsbook solution, which includes features such as ‘bet mentor’ and ‘bet insights’.
Matthew Ferrara, Altenar sales manager, said: “Working with Gamblr is a project we are very excited for. Jason [Ryan] has great industry experience and is very hands on, which will help him get the most out of the Altenar sportsbook.”
Jason Ryan, Gamblr director of sportsbook, added: “Choosing a sportsbook provider is a decision which can make or break a new-to-market brand, which is why we are delighted to have partnered with Altenar.”
EveryMatrix beefs up UK presence
EveryMatrix has sealed a multi-year deal with new UK-facing online casino and sports betting firm BetTOM.
BetTOM will go live with EveryMatrix’s full turnkey solution as part of the partnership.
Ebbe Groes, EveryMatrix CEO and co-founder, said: “We’re proud to welcome BetTOM to the EveryMatrix platform and look forward to playing a pivotal role in their growth journey.”
Paul Colley, BetTOM CEO, noted: “EveryMatrix has made significant strides in the UK market, and we’ve been impressed by the transformative capabilities of their turnkey products and dynamic horseracing product.
“We’re confident their technology will play a key role in helping us grow into a recognised betting brand in the UK.”
Growe launches igaming recruitment arm
Growe has announced the launch of Growe Talents, a new igaming industry recruitment agency borne out of the firm’s in-house recruitment team.
The arm has gone live with the tagline ‘Talent Grows Here’ and is now in the process of supporting companies from across the globe with their talent hunts.
Iryna Glova, head of Growe Talents, said: “We know what it takes to thrive in igaming because we’ve done it ourselves – and now we’re using that experience to guide others toward truly transformative opportunities.”
Anastasiia Belousova, Growe chief people officer, added: “Launching Growe Talents is a natural next step. This is a team that proved its strength internally and is now ready for its own big game. We’re proud to support them as they take this leap.”