This week in B2B news (9 May) 

Abelson Sports’ new player-first bet builder 

Abelson Sports has launched a new player-first bet builder product, which is aiming to maximise value for operators from its football markets. 

The new feature, which resides within Abelson Sports’ TECH division, highlights the most popular player prop bets across all markets and is designed to enable unlimited leg combinations. 

Jeevan Jeyaratnam, chief betting officer at Abelson Sports, said: “We’re proud to be able to offer operators a new, player-first betting experience across a wide range of markets and leagues.  

“It’s a football betting option that gives both operators and their customers what they want through a product that is attractively presented to the end user and which is easy to navigate and simple to integrate.” 

ToonieBet makes App Store debut 

ToonieBet, Soft2Bet’s flagship online casino and sportsbook brand in Ontario, has officially launched its new sportsbook on the Apple App Store and the Google Play Store. 

The sportsbook is tailored for Ontario-based players, boasting personalised promotions and loyalty rewards for local customers, as well as access to over 85,000 live events each month and more than 70,000 pre-match markets. 

Yoel Zuckerberg, Soft2Bet’s chief product officer (CPO), stated: “As Soft2Bet continues our rapid growth, we are excited to provide Ontario players with access to ToonieBet’s sportsbook.

“[ToonieBet] is now available on the Apple App and Google Play Store, offering seamless access to a customised experience tailored for the province’s passionate gaming community.” 

Swintt pens Play North partnership 

Swintt has expanded its reach further via a partnership with Play North to add content to MGA-regulated markets.

As part of the deal, Swintt will grant Play North brands Kansino and Pikakasino full access to its own portfolio of titles, as well as aggregated Elysium Studios content.

David Mann, Swintt CEO, said: “Increasing our presence in regulated markets has always been at the heart of Swintt’s growth strategy, so teaming up with an exciting brand like Play North obviously comes as great news for our ongoing expansion plans.” 

Daphne Xerri, Play North CPO, said: “With a mission statement to always put players at the core, Play North is dedicated to bringing the very best in online casino content to customers in MGA and Netherlands-licensed markets and partnering Swintt will only further this aim.” 

Continent 8 nets Sportingtech expansion

Continent 8 has secured an expanded partnership with Sportingtech that saw the firm manage the supplier’s VMware-to-Nutanix cloud migration initiatives.

Continent 8 was able to deliver a “comprehensive assessment, prioritisation plan and migration journey” to ensure a smooth transition for Sportingtech throughout the process.

Justin Cosnett, Continent 8 CPO, said: “It’s thanks to the experienced and highly qualified project and cloud engineering staff at Continent 8 that we were able to successfully complete this project, while earning Sportingtech’s trust to manage their critical operational infrastructure.”

Michael Jack, Sportingtech chief technology officer (CTO), added: “Working with Continent 8, which constantly pushes to provide efficiencies, cost reductions and value-added expertise, made good sense to us. They continue to be a valued partner and managed to deliver the project on time with no service interruption for us or our customers, which is critical.”

BETER becomes latest ESIC member 

BETER has confirmed it is now a member of the Esports Integrity Commission (ESIC), and in turn, bolstering its integrity aims.

As part of its membership duties, the supplier will assist the ESIC in spotting suspicious betting activity, contributing to the organisation’s monitoring and intelligence functions, and co-operate in all relevant investigations. 

Andrii Nekrutov, BETER chief integrity officer, explained; “BETER’s strict measures and strong commitment to fair play principles in our ESportsBattle tournaments provide us with the qualities needed to be a strong and reliable member of the Esports Integrity Commission.” 

Stephen Hanna, ESIC CEO, added: “BETER’s membership to the Esports Integrity Commission is a testament to the company’s alignment with our mission to uphold and promote the highest standards of integrity, transparency and fair play within the global esports ecosystem.” 

SkillOnNet joins forces with BF Games 

SkillOnNet has launched the entirety of BF Games’ slots and dice games portfolio in the UK in what is the latest development in an already existing partnership. 

As a result, more than 100 of BF Games’ titles are now available to players on several SkillOnNet UK-facing sites, including flagship brand PlayOJO. 

Jani Kontturi, head of games at SkillOnNet, said: “We’re thrilled to strengthen our partnership with BF Games and bring their exceptional content to our UK players. Their games strike the perfect balance between classic appeal and cool, modern features, making them a great fit for our audience.” 

Rok Hribar, BF Games chief commercial officer, said: “Our collaboration with SkillOnNet has already shown great results in international markets, and expanding into the UK is a natural next step. We’re excited to see our games reach more players through such a trusted industry big hitter.” 

Game Lounge launches new affiliate index 

Game Lounge has announced its new Affiliate Trust and Data Index, a first of its kind for igaming affiliate platforms. 

The index uses 100 real-world data points to promote transparency and raise industry standards, doing so by scoring platforms on three core pillars: Usability, security features and granularity of data. 

Keith Cassar, Game Lounge CTO, said: “Affiliate platforms have long been a black box. With better data helping operators to gain higher-value players, affiliates benefiting from stronger partnerships and performance gains, and platforms enjoying increased commissions through improved operator success, the Affiliate Trust and Data Index is a win-win-win for everyone.” 

Sergey Tadevosyan, co-author of the Affiliate Trust and Data Index report at Game Lounge, added: “We’re not here to compare, we are here to raise the bar. This report shifts the conversation from vague opinions to measurable performance, empowering decision-makers across the industry to choose tech that supports performance.”