This week in B2B news: A Kevin Hart cameo and European partnerships

Pragmatic Play teams up with Kevin Hart for live casino event

Pragmatic Play has enlisted actor and comedian Kevin Hart as a live casino host for a two-day event on 6 and 7 November.

The supplier confirmed the collaboration will be supported by promotional campaigns offering free chips, while random cash prizes will also be handed out during Hart’s appearances.

Hart said: “When the opportunity to host some of Pragmatic Play’s biggest live casino games came up, I jumped at the opportunity.”

Irina Cornides, COO at Pragmatic Play, commented: “This collaboration is all about creating a truly memorable entertainment experience.

“We know Kevin will bring his signature wit and personality to the table, and we can’t wait to deliver an unforgettable experience for our operator partners and their players.”  

Peter & Sons expands NetBet partnership across Europe

Peter & Sons has broadened its partnership with NetBet, taking its slots portfolio live with the operator across the UK, Greece, Ireland and Finland.

The studio said the move formed part of a push to strengthen its regulated European footprint.

Yann Bautista, founder and commercial director at Peter & Sons, said: “NetBet is an important client for us, and this partnership represents a fantastic opportunity to further expand our presence across several key regulated markets.”

Claudia Georgevici, PR manager at NetBet, added: “We are delighted to partner with Peter & Sons and bring their creative portfolio to our platform.”

ENJOY lands Stanleybet deal in Italy

ENJOY has signed a commercial agreement with Stanleybet.it as the supplier looks to build up its presence in Italy.

The deal brings titles including the Hotfire Diamonds series, Buffalo Wild Charge and Thor 1000 to the operator’s casino offering.

Christos Zoulianitis, chief commercial officer at ENJOY, said: “Building on our early strong performance in Italy, this partnership with Stanleybet Group represents another important step in establishing our footprint in the market.”

Alina Dalia Pecingina, head of online at Stanleybet Group, remarked: “ENJOY’s slots portfolio is a strong addition to our casino lobby, combining proven mechanics with strong production quality that keeps players coming back.”

Hub88 adds Playzaar portfolio to platform

Hub88 has onboarded six games from newly launched studio Playzaar, giving operators on its platform exclusive access to five slots and one turbo tap title.

Playzaar titles including Top Catch and Panda Boa Charms will now be made available to Hub88 operator clients.

Ollie Castleman, managing director at Hub88, said: “Playzaar has built a distinctive identity in a short space of time, with content that stands out for its pace and personality.”

Chris Danaher, head of business development at Playzaar, added: “There’s no shortage of games in casino lobbies, so for us the challenge isn’t simply to add more content. It’s to build games that earn their place there. Hub88 gives us a great platform to put that approach in front of more operators and players.”

Mindway AI partners with GAMING1 in the Netherlands

Mindway AI has signed a deal with GAMING1 which sees the provider’s GameScanner solution go live with the operator’s Circus.nl brand in the Netherlands.

GameScanner has been integrated into GAMING1’s proprietary responsible gambling model ROBIN (Responsible Online Behaviours Indicators) to allow operational teams to identify early signs of erratic play.

Rasmus Kjaergaard, CEO of Mindway, said: “Partnering with GAMING1 allows us to provide a 360 holistic behavioural psychology profile of each player in the database to a broader audience across key European markets, not least in the Netherlands.”

Jean-Christophe Choffray, GAMING1 deputy CEO, added: “Integrating Mindway AI’s GameScanner into ROBIN provides our teams supporting Circus.nl with an independent layer of behavioural insight, helping them identify signs of risk earlier and provide more timely, tailored support.”

ICONIC21 inks Alea agreeement

ICONIC21 has partnered with Alea to set almost 90 of its games live with the aggregator.

Flagship titles Gravity Roulette, Gravity Blackjack, Live Roulette and Gravity Plinko will be made available as part of the deal, among a host of other games.

Alina Mihaela Popa, ICONIC21 chief commercial officer, said: “Alea has established a strong operator network across international markets, making this partnership a natural step as we continue to grow the reach of our games.”

Ramon Glieneke, Alea COO, added: “ICONIC21’s expansion into slots and RNG adds to an already varied offering, and we believe that broader mix of content is a strong fit for our operators.”