This week in B2B news: A virtual roulette city and José Mourinho

GR8 Tech partners with José Mourinho

GR8 Tech has unveiled a partnership with football manager José Mourinho, alongside the launch of Champions Club, GR8’s new operator community.

The campaign will roll out through 2026 with a series of activations featuring the former Chelsea and Real Madrid boss.

Oleksandr Feshchenko, GR8 Tech CEO, said: “José Mourinho represents the mindset we believe in: success is engineered long before the final result.

“In igaming, just like in football, winning comes from preparation, structure and the ability to perform under pressure.”

Pragmatic Play launches Jelly Express

Pragmatic Play has expanded its popular candy‑themed portfolio with Jelly Express.

The title features multipliers up to 100x, six selectable bonus modes and Super Free Spins where multipliers are collected across spins to unlock win potential of up to 5,000x.

The title follows recent Pragmatic Play launches including Sweet Rush Bonanza and Fortune of Olympus.

Sharon McHugh, Pragmatic Play director of public relations, said: “Jelly Express is on track to deliver an original gaming experience, putting players at the heart of the action with a colourful candy land setting, wild multipliers, special bets and engaging bonus features.” 

Animo Studios debuts Stake City Roulette

Animo Studios has launched Stake City Roulette, a first-of-its-kind roulette gameshow exclusive to Stake.

The game sees human dealers appear as animated hosts inside a virtual city, complete with brand integrations and up to five multipliers reaching 500x.

Harley Fresh, founder of Animo Studios, said: “We’ve built Animo to reimagine how players engage with live casino games, blending real-time entertainment with technology that brings any recognisable characters and interactive environments to life.”

Brais Pena, Easygo chief strategy officer, added: “We’re constantly looking to push the boundaries of what online casino experiences can look like, and Stake City Roulette is a perfect example of that in action.”

Sporting Risk extends Sportradar agreement

Sporting Risk has renewed and expanded its content distribution deal with Sportradar, bringing its player and team stat markets to 50 pre-match and 24 in-play competitions.

The upgraded agreement will also include more than 100 player markets for the upcoming World Cup.

Andy Phillips, Sporting Risk chief business development officer, said: “We’re thrilled to extend our distribution agreement with Sportradar and access its unmatched partner network.”

Karl Danzer, Sportradar senior vice-president of business development for sports content, added: “Working with Sporting Risk ensures Sportradar’s operator clients have access to a market-leading portfolio of soccer coverage.”

The Mill Adventure powers launch of Dutch operator

The Mill Adventure has strengthened its regulated European footprint by supporting the launch of Winz.nl, Orange Gaming’s new Netherlands‑licensed brand.

The turnkey platform includes SmartLobbies, real‑time business intelligence and personalised player experiences, all tailored to Dutch regulatory standards.

Bjørnar Heggernes, The Mill Adventure chief commercial officer, said: “Going live with Winz.nl marks another important milestone in our European growth strategy.”

Petrit Dibrani, Orange Gaming CEO, added: “By focusing on quality, transparency and giving players meaningful control, we are building a brand designed for sustainable growth within the regulated Dutch landscape.”

Yggdrasil expands Italian reach

Yggdrasil has bolstered its Italian market presence through a new partnership with Codere Italia.

The deal supports Codere’s first major European expansion beyond Spain and was facilitated through Yggdrasil’s integration with Microgame.

Giovanni Foderá, Yggdrasil client success manager for the Italian market, said: “Partnering with Codere marks an important step for Yggdrasil in Italy, and thanks to the integration of our games via Microgame, we believe this will be a great match for all.”

Roberto Russo, online gaming operation director at Codere Italia, added: “Yggdrasil’s reputation for high-quality, engaging games made them a natural fit, and we are proud to launch our Italian expansion with their portfolio.”