This week in B2B news: An ‘AI brain’ and Gaming Realms’ African expansion
All the latest developments from the supplier side of the industry, with updates from Immensity, Habanero and Flows
Sportradar nets official Wimbledon rights
Sportradar has agreed a multi-year extension to its data and AV (audio visual) betting rights deal for Wimbledon.
The supplier originally secured the rights to the Grand Slam after it snapped up IMG ARENA in 2025.
Moritz Gloeckler, Sportradar executive vice-president of rights and strategic projects, said: “Working exclusively with the All England Club allows us to bring the most accurate, real-time data from Wimbledon into the global betting ecosystem, and to the integrity services we will also provide.
“By integrating advanced live markets and micro-betting capabilities, we’re enabling our partners to deliver more immersive engagement throughout every point, game and set.”
OpticOdds adds insight to Perplexity
Gambling.com Group-owned OpticOdds has rolled out sports betting answers inside Perplexity Computer for Pro and Max subscribers in beta mode.
As per the agreement, users can ask Perplexity Computer sports betting questions on line movements, player props, injury impact and market comparisons, and receive answers backed by OpticOdds’ real-time data feed
Matt Restivo, Gambling.com group senior vice-president of sports data services, said: “For two decades, the commercial-grade data underneath real-time markets has lived inside professional trading desks. This is the first time that infrastructure reaches consumers directly.”
Jeff Grimes, Perplexity head of live event product, added: “OpticOdds has built the data layer that the most sophisticated sportsbooks rely on to price markets in real time, and that’s the same foundation we wanted behind every sports betting query inside Perplexity Computer.”
Aviator Studio enters the US
Aviator Studio has gone live in the US via a partnership with Lucky North Casino.
The crash game is now live on the free-to-play platform, which is the official app of the Lucky North Rewards programme offered by Delaware North.
An Aviator Studio spokesperson said: “Entering the US marks a significant milestone for Aviator and its long-term international growth ambitions.
“The launch on Lucky North Casino further consolidates Aviator’s presence in a key market while creating opportunities for wider distribution.”
Immensity pens Xtremepush deal
Immensity has put pen to paper on a partnership with CRM specialist Xtremepush to add its “acquisition-side intelligence” to the platform.
Under the remit of the deal, Xtremepush will gain access to Immensity’s insights, which the supplier said would provide “meaningful upstream context”.
Tim Matthews, Immensity CEO, said: “Engagement platforms like Xtremepush do exceptional work scoring players and orchestrating journeys once in-platform behaviour exists; what’s missing in most operator stacks is intelligence upstream of that, at the moment players arrive. Immensity provides that signal.”
Robbie Sexton, Xtremepush head of partnerships, added: “We have strict criteria when it comes to working with partner integrations and Immensity is right in that sweet spot with a service that complements and amplifies what we offer our customers.”
Habanero goes live in Greece
Habanero has gone live in Greece and has made its catalogue of more than 100 games available to players in the market.
Titles such as Hot Hot Fruit, Mystic Fortune Deluxe and Wealth Inn will be made available to the supplier’s operator partners.
Arcangelo Lonoce, Habanero head of business development, said: “Greece is a market we’ve been working towards for some time and going live here feels like a natural next step for our trajectory.
“We’re now active in just about every major European regulated market, which is a real testament to the appetite for Habanero content among the biggest brands in the industry.”
Gaming Realms expands Africa reach with SportyBet
Gaming Realms has launched its content in Nigeria, Kenya and Ghana with SportyBet.
The expansion across the continent comes after the supplier recently debuted in South Africa.
Laura Norton, Gaming Realms account manager, said: “Entering three new African markets at once together with SportyBet is a fantastic achievement for the Gaming Realms team.”
Joey Hurtado, SportyBet director of casino, added: “Being the first operator to introduce Gaming Realms’ content in three of our core African markets is a real coup.”
Flows unveils AI brain Flo
Flows has launched a new AI layer, Flo, which the supplier said will allow companies to build products via conservational inputs.
Flo will be able to connect with AI agents and tools already live within businesses and oversee deployment without the need for code to be written.
James King, Flows CEO, said: “Whether you know exactly what you want to build or you just know something needs to be better, you have a conversation, Flo understands your role and your business, and it builds.
“The orchestrator still does everything it always did – jackpots, gamification, loyalty, omnichannel engagement – Flo just means there’s now a brain on top of it.”
FIRST.bet launches UltraCup engagement tool
FIRST.bet has launched its player engagement engine, UltraCup, for the upcoming World Cup.
Billed as “single destination to keep players engaged”, the tool will comprise multiple product features including an auto boost builder, welcome bonus boost and blind bets.
Tom Light, FIRST.bet CEO, said: “The World Cup is the one moment when every football fan is watching, betting and hunting for somewhere to follow it all – and most sportsbooks lose that player to a dozen rival apps.
“UltraCup keeps the entire tournament in one place: live standings, knockout brackets, outrights, automatic boosts and blind bets on matchups that haven’t even been drawn yet.”