This week in B2B news: B2Tech taps combined RubyPlay and Splash Tech product
All the latest developments from the supplier side of the industry, including updates from Pragmatic Play, Golden Whale and Gaming Corps
B2Tech pens fresh RubyPlay and Splash Tech terms
B2Tech has become the first business to combine RubyPlay content and Splash Tech’s real-money jackpots following RubyPlay’s acquisition of Splash Tech this year.
B2Tech had previously worked with both companies separately and will now launch the pair’s products across multiple Africa-facing brands such as YellowBet in Guinea.
Marcel Elfersy, B2Tech CEO, said: “We’re proud to be leading the market with new and exciting products for our partner brands. In competitive markets, it’s not enough to offer great games. Players expect real engagement and entertainment, and that’s what keeps them coming back.
“RubyPlay and Splash Tech now give us both through one partnership.”
Tsachi Maimon, RubyPlay CEO, added: “Our deal with B2Tech is the first to bring it all together, and running jackpots across all the content on one of Africa’s largest platforms is exactly the kind of volume Splash Tech was built for.”
Sportradar extends Borussia Dortmund deal
Sportradar has extended its integrity partnership with German football club Borussia Dortmund.
Via the deal, Sportradar will continue to conduct detailed background investigations into potential sponsors and commercial partners for the Bundesliga side.
Andreas Krannich, Sportradar executive vice-president of integrity services, said: “As the commercial landscape in sport continues to evolve, rights holders are looking beyond traditional sponsorship criteria and placing greater emphasis on long-term strategic fit.
“Borussia Dortmund recognises the importance of building partnerships that reflect the club’s values, resonate with its supporters and create sustainable value for all parties involved.”
Gaming Corps partners with Veikkaus
Gaming Corps has put pen to paper on a new partnership with Veikkaus ahead of the liberalisation of the Finnish gambling market.
The competitive licensed sector will go live on 1 July 2027, with the supplier providing the former monopoly operator with its slots portfolio.
Graham Greensmith, Gaming Corps chief commercial officer, said: “Veikkaus is one of the most established names in European gaming, with an extraordinary reach and relationship with players in Finland.
“The market is now approaching one of the biggest changes in its history, so this is a particularly exciting time for us to begin working together.”
Riikka Seppänen, Veikkaus vice-president of icasino, added: “Gaming Corps has been superb to work with, delivering its content in record time and with real precision.”
Golden Whale expands into South Africa
Golden Whale has expanded into South Africa after partnering with PantherBet.
The supplier will provide the operator with its Foundation platform and BonusPilot tool, both of which use machine learning to analyse player data in real time.
Eberhard Dürrschmid, Golden Whale CEO, said: “PantherBet is one of the most ambitious operators in South Africa, and we are delighted to be able to support their growth with decision intelligence built around its own data.”
Andrey Rozhkov, PantherBet CEO, added: “Working with a company like Golden Whale will give us the insights and intelligent decision-making to enhance our customer experience.”
Booming Games nets new chief of sales
Booming Games has appointed former Games Global head Ally McIvor as the supplier’s new chief of sales.
McIvor will head up the provider’s sales function in the newly created role, a position Booming Games said would “add senior leadership to the brand’s commercial function”.
McIvor said: “Booming Games is a rapidly expanding software provider that deserves a sales strategy to match its lofty ambitions.”
Michael Waterfield, Booming Games chief commercial officer, added: “With Ally joining as chief of sales, we now have a world class commercial leadership team in place that’s built for the ambitions we hold at Booming Games and the pace we intend to set.”
Pragmatic Play unveils new title
Pragmatic Play has unveiled its latest game in the shape of Sweet Loot.
The 6×6 slot title, which combines “dual bonus games with multiplier-fuelled action”, went live across global markets on 29 October.
Sharon McHugh, Pragmatic Play PR director, said: “We wanted to give Sweet Loot a distinctive personality, bringing a colourful cast of gummy pirates into a treasure-hunting adventure.
“The horizontal reel adds an interesting dimension to the gameplay, with its changing multiplier values creating a sense of anticipation as each tumble unfolds.”