This week in B2B news: bet365 taps AI live casino supplier and Genius Sports pens PM deals

Genius Sports enters agreements with Polymarket and Kalshi

Genius Sports has penned partnerships with Polymarket and Kalshi on the back of the prediction market platforms signing deals with the Argentinian FA and Liga MX, respectively.

The New York-listed firm is the Argentinian FA’s official data and streaming partner and will in turn provide official sports data to Kalshi after it became a partner of the FA ahead of the World Cup.

Polymarket penned a deal to become a regional sponsor of Liga MX. Genius Sports is the Mexican football league’s official data, streaming and integrity partner and will similarly provide Polymarket with sports data.

Mark Locke, Genius Sports CEO, said:  “Working alongside Liga MX and Polymarket reflects the growing importance of reliable, verified official data both in creating a premium product and supporting the integrity of sports.”

Octoplay extends Entain partnership with Crystalbet launch

Octoplay has gone live with Entain-owned Crystalbet in Georgia, marking the supplier’s second integration in the market within weeks.

The supplier said the Crystalbet launch forms part of its broader expansion plan as it continues to build out a footprint that now covers 17 jurisdictions.

Ralitsa Georgieva, Octoplay CEO, said: “Entering Georgia is an important step in our European roadmap, and doing so with a leading operator like Crystalbet sets the right foundation for our presence in the market.”

Jaba Peikrishvili, Crystalbet CEO, added: “Octoplay is one of the fastest-growing studios in the industry, and their content has performed strongly across the Entain group’s markets.”

St8 adds RubyPlay content in Ontario

St8 has partnered with RubyPlay to bolster its offering in Ontario, giving operators in the province access to titles from across the supplier’s portfolio.

The deal adds a further tranche of slots content to St8’s aggregation proposition in Canada as the provider looks to build momentum in North America.

David Fall, St8 business development manager, said: “Partnering with RubyPlay in Ontario is an exciting addition to our growing content offering in North America.”

Dima Reiderman, RubyPlay chief commercial officer, added: “Ontario is a market we have been focused on for some time, so teaming up with St8 feels like a natural step in our North American expansion.”

SOFTSWISS rolls out real-time segmentation update

SOFTSWISS has expanded the segmentation capabilities within its casino platform, allowing operators to group players using deposit patterns, loyalty data and payment methods in real time.

The supplier said the tool can be used across bonus campaigns, tournaments, referral systems, payment scenarios and automation workflows.

Suren Vardanyan, SOFTSWISS casino platform head of sales, commented: “Real-time segmentation is the difference between generic campaigns and personalised experiences.

“With the segmentor, we build dynamic player groups that automatically adjust to behaviour – so operators can localise messaging and offers for thousands of players simultaneously.”

Avanti signs bet365 deal 

Avanti has struck a deal with bet365 that will see its AI-dealer live casino games launch with the operator across multiple markets, starting in Spain.

The partnership will initially broaden bet365’s local offering, currently limited to roulette, and introduce Avanti’s blackjack content, alongside a suite of games hosted by “digital dealer clones”.

Jonas Delin, co-founder at Avanti Studios, said: “We’re very excited to be partnering with one of the industry’s leading operators in bet365. The deal will allow them to host new games like blackjack in Spain.”

Clement Le Scanff, bet365 head of gaming for commercial and operations, added: “We’re pleased to partner with Avanti to bring innovative, differentiated content to Spain, enhancing our offering and introducing new entertainment experiences for our players.”

Wazdan goes live with FanDuel in Pennsylvania

Wazdan has expanded its North American footprint after launching with FanDuel Casino in Pennsylvania via Light & Wonder’s aggregation platform.

The rollout follows earlier launches with FanDuel in Ontario and Michigan and gives players in the Keystone State initial access to titles including 12 Bells and Hot Slot: 777 Crown.

Magdalena Wojdyla, Wazdan head of account management, said: “Launching with FanDuel in Pennsylvania marks another significant step in strengthening our North American footprint and further builds on a successful partnership with one of the industry’s most recognised operators.

“FanDuel’s strong brand, extensive reach and deep understanding of its player base make it an excellent strategic fit for Wazdan.”