This week in B2B news: EvenBet Gaming unveils rebrand
All the latest developments from the supplier side of the industry, including updates from Sportradar, Axom Gaming and BETER
The Unit to build Vegas Club Casino web and mobile product
The Unit has been selected by G2 Digital to build the website and mobile app for Vegas Club Casino, the online casino brand powered by White Hat Gaming’s PAM platform.
The partnership will see the Ireland-based supplier support G2 Digital by providing “frontend and backend engineering, mobile development, UX-led product delivery and ongoing product innovation”.
Paddy Casey, co-founder of The Unit, said: “Players expect fast, intuitive, mobile-first products, and that’s exactly where we specialise, providing a key differentiator for our platform and operator partners.”
G2 Digital co-founder, Greg Carlin, added: “Vegas Club Casino is rooted in the idea that great casinos have always been about the details, from the games and technology to the way players are treated.”
EvenBet Gaming rebrands as Evenbeter
EvenBet Gaming has rebranded as Evenbeter, which the supplier said “reflects a broader transformation that has taken shape across the company over time”.
The firm’s core poker heritage remains central, while recent Swedish and Danish B2B licences support its wider regulated-market ambitions.
Dmitry Starostenkov, Evenbeter CEO, said: “The transition from EvenBet Gaming to Evenbeter is about evolution, not reinvention. Over the years, both our technology and the businesses built around it have expanded significantly.
“The rebranding reflects an evolution across the whole company, not simply a change of name or an expansion of the product portfolio, but a transformation in how we develop our products, work with clients, operate as an international team and present ourselves to the industry.”
Sportradar extends Euroleague Basketball data and AV rights deal
Sportradar and Euroleague Basketball have extended their official data and audiovisual betting rights agreement until 2031, beginning with the 2026-27 season.
The renewal covers more than 650 games each year in EuroLeague and BKT EuroCup competitions, building on rights obtained through Sportradar’s 2025 acquisition of IMG ARENA.
The supplier has also significantly expanded its relationship with Polymarket to include more than 20 global sports leagues and competitions.
Chus Bueno, CEO Euroleague Basketball, said: “By combining the strength of our official data and premium streaming rights with Sportradar’s global reach and advanced technology, we are creating new opportunities to engage fans, support our clubs and unlock additional value for our competitions and stakeholders.”
Moritz Gloeckler, executive vice-president of rights and strategic projects at Sportradar, added: “The partnership with Euroleague Basketball secures our position as leading official data rights holder across all key properties in one of the most heavily bet-on global sports.”
Axom Gaming partners with 888AFRICA
Axom Gaming has signed a deal with operator 888AFRICA following a successful three-month test of its AI-powered “decisioning layer”.
The supplier, formerly known as ibex.ai, said the deployment across selected 888AFRICA audiences delivered incremental net revenue growth of 2% in month one, 7% in month two and 18% by the end of the trial.
Danny Rippon, Axom Gaming CEO, commented: “Our unique market proposition is primed for a rapidly growing, multi-brand operator like 888AFRICA.”
Martin Nieri, chief marketing officer at 888AFRICA, said: “888AFRICA has ambitious growth plans, and maximising the performance of the technology and resources we already have is crucial.”
Vivid Gaming lands Betsson partnership
Vivid Gaming has expanded its international distribution network after agreeing a new partnership with Betsson.
Under the deal, the operator will offer the slot developer’s full portfolio across multiple jurisdictions.
Matthew Attard, head of client success at Vivid Gaming, remarked: “Partnering with Betsson represents another significant milestone in Vivid Gaming’s growth journey.
“As one of the industry’s most respected and recognised operators, Betsson provides an exceptional platform to showcase our full portfolio across multiple jurisdictions.”
BETER secures Virginia vendor registration
BETER has increased its US presence to 10 states after receiving a vendor registration licence from the Virginia Lottery.
The approval allows the provider to supply operators in the state with live data and streams from its Setka Cup table tennis and ESportsBattle tournaments.
Gal Ehrlich, CEO at BETER, said: “Virginia is one of the most competitive sports betting markets on the east coast, and reaching a 10th US state gives BETER a regulated footprint that very few fast-betting content providers can match.”
Valeria Tarchynska, chief legal officer at BETER, added: “With 10 states now approved, our team is continuing to progress applications across further jurisdictions, and we fully expect to add to that number in the months ahead.”