This week in B2B news: In-play horseracing and an iGaming Metaverse

Aviatrix launches ‘iGaming Metaverse’

Aviatrix has unveiled its iGaming Metaverse in a bid to unite new game releases within a single continuous progression system.

The supplier will launch a new game, Aviatrix Second Chance, with more releases scheduled for the future.

Anastasia Rimskaya, Aviatrix chief account officer, said: “By unifying the player’s profile and progression across multiple games, we are giving those users reasons to stay loyal.

“The Aviatrix iGaming Metaverse is our long-term vision of a connected ecosystem where every title contributes to the same player journey.”

EveryMatrix gains South African licence

EveryMatrix has secured a manufacturer’s licence from the Western Cape Gambling and Racing Board, allowing the supplier to deploy its full software/product? suite across South Africa.

The approval comes as EveryMatrix ramps up its African footprint with a growing pipeline of clients and upcoming launches.

Mark Schmidt, EveryMatrix managing director of Africa, said: “Bringing our full suite of turnkey platform products into South Africa under our new licence is enabling us to power some of the biggest brands here, giving them access to technology that will instantly unlock their potential and drive market growth.

“Our casino, sports, PAM, payments, games and content aggregation and affiliate management solutions, supported by our local experts who understand their needs and challenges are providing an offering no one else has been able to offer so far in South Africa and across the continent.”

Kiron Interactive appoints Ramiro Atucha as board adviser

Kiron Interactive has strengthened its senior leadership structure with the appointment of industry veteran Ramiro Atucha as a board adviser.

Atucha, who founded Leander Gaming and Vibra Gaming, will contribute strategic regional insight as Kiron expands its presence across key Latam markets.

Steven Spartinos, Kiron Interactive co-CEO, said: “Ramiro brings valuable regional perspective and experience, and we are pleased to welcome him as a senior adviser to our leadership team as we continue to build our presence across Latam.”

Atucha added: “I am pleased to support the board and leadership team as they continue to explore and develop opportunities in Latin America.”

RMG brings in‑play betting to Irish racing

Racecourse Media Group (RMG) has broadened its in‑play betting offering to include Irish horseracing, integrating with major operators including Ladbrokes, Coral, William Hill and BetVictor.

The expansion follows the success of RMG’s UK in‑running product and leverages CourseTrack’s GPS technology for more granular pricing inputs.

Nick Mills, RMG CEO, said: “Our operator partners have played a hugely influential role in improving racing, and their trust in our solutions enables us to reinvest more back into the sport.

“Some of our most valued partners will now offer real-time pricing on Irish meetings, giving bettors new ways to engage with the sport.”

Gaming Corps pens Hollywoodbets UK deal

Gaming Corps has expanded in the UK after penning a new agreement to supply Hollywoodbets UK with its content.

Games such as Mighty Mammoth and Penalty Champion will now be made available to players via the partnership.

Graham Greensmith, Gaming Corps chief commercial officer, said: “Hollywoodbets UK is a strong addition to our growing network of UK partners, and this agreement represents another important step in expanding our reach in the market.”

Don Barker, Hollywoodbets UK head of operations, added: “Gaming Corps impressed us with the creativity of their portfolio and their understanding of what makes players come back, not just on day one but also over time.”

SPRIBE signs UFC star Charles Oliveira as Aviator ambassador

SPRIBE has expanded its high-profile UFC partnership by appointing lightweight fighter Charles Oliveira as an Aviator brand ambassador.

Oliveira will front a year-long series of activations aimed at boosting Aviator’s visibility among fans in Brazil and worldwide, supporting a wider multi‑million‑dollar marketing investment.

Giorgi Tsutskiridze, SPRIBE chief commercial officer, said: “Charles Oliveira is a true icon of the sport – his journey from the favelas to the pinnacle of the UFC mirrors the high-energy, high-stakes excitement that Aviator provides to millions of players.”

Oliveira added: “The passion of UFC fans is unmatched, and I see that same energy in the Aviator community. It is an honour to be an ambassador for the world’s number one crash game.”

GGBET UA launches ‘Keep It GG’ campaign

GGBET Ukraine has rolled out a major brand campaign titled “Keep it GG”, emphasising shared emotions and sportsmanship across sports and esports.

The campaign features Ukrainian footballers and a production team drawn from Ukraine’s creative industries, with TV, digital and social executions already live.

Serhii Mishchenko, GGBET UA CEO, commented: “Every game, every match, every tournament is a moment that brings people together.

“For us, it’s important that every interaction with GGBET gives users that good game feeling – an experience that outlives the result and leaves vivid emotions behind, just like after watching a match.”

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