This week in B2B news (July 25)
All the latest developments from the supplier side of the industry, including updates from Wazdan, Octoplay and ThrillTech
Rdentify appoints new chair
Rdentify has appointed Vikas Shah as the AI-powered customer support and player engagement platform’s new chair.
Shah arrives looking to help Rdentify complete its transition to a “comprehensive, AI-driven customer experience platform”.
Shah said: “Technology is reshaping how companies interact with their users and online gaming is no exception. Rdentify is at the cutting-edge of this transformation, using AI to drive meaningful, responsible and personalised player experiences.”
Daniel Brookes, Rdentify CEO and founder, added: “Vikas brings strategic insight and a deep understanding of how technology can deliver social and commercial impact. Vikas’ guidance will be vital for the next step of our journey.”
ThrillTech partners with Betsson Group
ThrillTech has confirmed a global partnership with Betsson to launch its next-generation jackpot product, ThrillPots.
The product will be integrated into all of Betsson Group’s flagship brands, all of which will grant players access to the licensed jackpot solution that enables users to make side-bet jackpots.
Ben Bradtke, ThrillTech co-founder, said: “This deal is a major milestone in our mission to transform how jackpots are delivered at scale, with proven, compliant technology that uplifts revenue without cannibalising existing spend.”
Karl Schranz, director of gaming at Betsson Group, added: “ThrillTech’s ThrillPots solution brings an exciting, flexible jackpot layer that enhances both acquisition and retention without compromising our core gameplay.”
Peter & Sons strengthens European efforts
Peter & Sons has expanded its European reach, establishing a presence in both Belgium and the Netherlands via a content deal with GAMING1.
The supplier’s portfolio of slots titles is now accessible to players on Circus and 777.
Yann Bautista, Peter & Sons commercial director and founder, said: “This is a key step in our expansion across Europe and a fantastic opportunity to connect with new audiences who appreciate creativity and originality in game design.”
David Carrion, GAMING1 COO of Interactive, added: “Peter & Sons brings something truly fresh to the market with their instantly recognisable art style and innovative mechanics.”
Mindway AI collaborates with Docaposte
Mindway AI has joined forces with Docaposte to form a strategic partnership that will enhance player protection, while addressing compliance and social responsibility challenges.
Docaposte will integrate Mindway AI technology into its offering for operators, allowing for the early detection of risky behaviours.
Mindway AI has hailed the partnership as a “significant advancement in creating safer online gaming environments through cutting-edge technology”.
The supplier has also noted that the collaboration represents Mindway AI’s commitment to finding responsible and user-focused digital solutions.
DATA.BET pens Odds Reactor agreement
DATA.BET has partnered with Odds Reactor to provide the trading and risk management supplier with sports betting content.
Under the remit of the deal, Odds Reactor has gained access to more than sports with over 50,000 monthly events and upwards of 1,000 markets through DATA.BET’s portfolio.
Otto Bonning, DATA.BET head of sales, said: “This partnership with Odds Reactor represents a successful deployment of our classic sports offering. The solid technical foundation of our sports betting solution enabled rapid integration for Odds Reactor.”
Samuel Ahonen, Odds Reactor operations manager, added: “With future developments focusing on expanded sports coverage and enhanced tech capabilities, this partnership leverages both companies’ strengths to meet the demands of a dynamic and competitive betting market.”
Wazdan adds to New Jersey presence with bet365
Wazdan has announced a new deal with bet365 that will bring the supplier’s slots portfolio to New Jersey players.
The deal builds on a relationship that has already seen bet365 bring Wazdan’s content to players in the UK, Bulgaria, Greece and Ontario.
Izabela Słodkowska-Popiel, head of account management for Wazdan’s North and Latam divisions, said: “Our launch in New Jersey marks another major milestone in a state that shows rich demand for captivating igaming content.”
A bet365 spokesperson added: “This launch is another significant step in our continued North American expansion and we look forward to building on our flourishing partnership.”
Octoplay strikes Midnite deal
Octoplay has officially partnered with Midnite, the sixth UK operator the supplier has joined forces with this year.
Octoplay already has deals in place in the market with the likes of William Hill, Rank Group, Flutter Entertainment and LeoVegas Group.
Ralitsa Georgieva, Octoplay director of business development, said: “Midnite has established itself as a standout operator in the competitive UK market and we’re pleased to bring our content to their growing player base.”
Chelsea Pinho, senior casino manager at Midnite, added: “We’re delighted to welcome Octoplay as our partner, whose portfolio has proven to resonate strongly with the UK audience.”