This week in B2B news: Major North America partnerships and veteran hires

RubyPlay links up with Fanatics Casino in New Jersey

RubyPlay has expanded its North American footprint by taking a selection of games live with Fanatics Casino in New Jersey.

Titles including Mad Hit Mr Coin, Immortal Ways Magic Gems and Mad Hit Diamonds are now available on the operator’s platform.

Dima Reiderman, RubyPlay chief commercial officer, said: “Partnering with Fanatics Casino is a prime example of how we are growing in North America with tier-one brands.”

Kieron Shaw, senior manager for casino content at Fanatics Betting and Gaming, added: “RubyPlay’s studio-led model provides a framework for deeper, longer-term player engagement, which is exactly what we are looking to achieve as we continue to build out our offering.”

Incentive Studios debuts four titles with BetMGM in Ontario

Incentive Games’ real-money gaming arm, Incentive Studios, has launched four titles with BetMGM in Ontario, Canada.

The deal marks another step in Incentive Games’ North American push following recent licence approvals in Pennsylvania, Michigan and Ontario.

Ahmed Baker, Incentive Games chief commercial officer, said: “This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”

Rob Passerino, BetMGM director of gaming, commented: “As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”

Gaming Corps expands Dutch footprint

Gaming Corps has struck a new content agreement with SpinCore Group to launch games on Hard Rock Casino NL in the Netherlands.

The deal gives Gaming Corps further exposure in the European market, having partnered with Betnation earlier this year.

Graham Greensmith, Gaming Corps chief commercial officer, said: “SpinCore Group has built a strong position with Hard Rock Casino NL in a competitive and carefully regulated market, so this is a very positive partnership for us.”

Lasse Jensen, SpinCore Group head of casino product, added: “Gaming Corps is a fast-growing studio with a product portfolio that brings real variety to the casino lobby.”

Tequity names Alex Scott as chief product officer

Tequity has appointed industry veteran Alex Scott as its new chief product officer.

Scott brings more than 20 years’ experience to the role, having previously held senior posts at Microgaming and WPT Global.

Scott said: “Tequity is pushing the boundaries of what is possible in igaming by harnessing the power of technology to streamline and elevate game development.”

Krzysztof Opałka, Tequity CEO, added: “We are thrilled to welcome Alex to the team as we continue to move the business forward at pace.”

ThrillTech secures Gibraltar licence

Thrilltech has been granted a B2B licence by the Gibraltarian government, allowing the jackpot tech supplier to provide its solutions to regulated operators licensed in the jurisdiction.

Already licensed in the UK, Sweden, the Netherlands, Romania, Malta, Peru and Brazil, Thrilltech said the new permit formed part of its “rapid international expansion”.

Benjamin Bradtke, co-founder of ThrillTech, remarked: “Securing a B2B licence in Gibraltar is an important step for ThrillTech and a testament to our market-leading jackpots technology.

“Gibraltar is home to some of the industry’s most prestigious operators. This approval not only accelerates our global expansion strategy but now allows us to provide these major operators with new layers of player engagement which generate incremental revenue.”

PureWager Group takes on Graham Martin as NED

PureWager has appointed Sky Bet originator and “architect” of regulated online betting Graham Martin as a non-executive director (NED) following a strategic restructuring which split the business into B2B and B2C arms.

Martin founded Bonne Terre, which eventually became Sky Bet, in 1997, and a decades-long career on boards across gaming, tech and regulation ensued, including the world’s first online betting legislation in Alderney.

Elliott Banks, co-founder and CEO of PureWager Group, said: “Graham’s appointment is a major validation point for PureWager Group as we enter our Series A phase. His experience spans the entire lifecycle of regulated gaming, from being the architect who wrote the world’s first online betting legislation to building businesses that became the foundation of Sky Bet.”

Martin added: “PureWager Group has the core ingredients that actually matter in this sector: complete technology ownership, a clear regulated market strategy and a management team focused on infrastructure rather than burn-heavy customer acquisition tactics.”