This week in B2B news: Playbook Fusion inks Aristocrat Interactive deal

KingWins launches new US sweeps brand

KingWins has unveiled a new US sweepstakes brand powered by GameBridge that will launch with almost 5,000 casino-style games.

The platform will also offer poker and sportsbook. KingWins said it was aiming to move beyond the “characterless games lobby” model with its launch.

Chris Mawson, KingWins vice-president of brand and organic marketing, added: “We’re excited to be launching KingWins in the fast-growing US social gaming market.

“Rather than creating another characterless games lobby, we’ve obsessed over the product itself: the UX, the UI, how players discover games and how easily they can move between casino, live, originals, poker and sports.”

Playbook Fusion pens Aristocrat Interactive deal

Playbook Fusion has partnered with Aristocrat Interactive to push its Playbook Football game onto the firm’s aggregation platform.

Playbook Football, which allows users to build and manage their own teams, will be made available on Aristocrat Interactive’s Fusion platform via the deal.

Steve Rogers, Playbook Fusion CEO, said: “Working with Aristocrat Interactive to distribute Playbook Football to its global partners is a key moment for Playbook Fusion and a genuine opportunity for operators across their network.

“We look forward to delivering our unique content to new customers via this agreement with Aristocrat Interactive.”

Playnetic goes live with Interwetten

Playnetic has launched its content with Interwetten after the pair penned a new supply agreement.

Playnetic games such as Wild Kandi and Bubble or Broom will be made available to Interwetten players.

Kai Botha, Playnetic chief commercial officer, said: “This launch with Interwetten reflects the strength and consistency of our content roadmap, as well as our ability to deliver a diverse and scalable portfolio across regulated markets.”

Thorsten Sündermann, Interwetten head of operations, noted: “Adding Playnetic’s content to our portfolio reflects our ongoing commitment to giving players a varied, high-quality gaming experience.”

Big Daddy Gaming hits QTech platform

Big Daddy Gaming has partnered with QTech to push its content onto the firm’s aggregation platform.

Big Daddy Gaming titles such as Squeaky Clean and God Bod will now be made available to a variety of international operators within QTech’s network.

Erland Hellström, Big Daddy Gaming CEO, said: “Partnering with one of the largest aggregation platforms in the industry is a major step forward for us in terms of global distribution.”

Philip Doftvik, QTech CEO, added: “Big Daddy Gaming is exactly the kind of studio our operator partners are looking for. The games are distinctive, commercially viable and bring genuine variety to a portfolio.”

BetGames inks bet365 partnership

BetGames has gone live in the UK with bet365, a partnership the supplier called a “major milestone”.

The deal will see bet365 add a series of BetGames’ live casino content to its gaming offering in the market.

Denis Siz, BetGames account team manager, said: “Bet365 is a household name in the global gaming industry, and the partnership will significantly enhance our brand’s visibility in the UK.”

A bet365 spokesperson added: “BetGames has developed an extensive lineup of premium games over the years, which we have no doubt will offer bet365 players something fresh and unique.”

Zitro Digital renews Maltese licence

Zitro Digital has renewed its B2B licence with the Malta Gaming Authority (MGA).

The new permit will run through to 2036, with the supplier hailing the renewal as a “long-term commitment”.

Michael Bauer, Zitro Digital CEO, said: “Malta continues to play a central role in the European igaming industry, with many leading operators, suppliers and industry experts based there.

“Maintaining our licence in this jurisdiction is therefore essential to our continued growth.”