Unibet signs sports data agreement with Svensk Travsport
In addition to this partnership, Unibet launches its own gaming product in trotting and horseracing
Kindred-owned Unibet has signed a new agreement with Svensk Travsport to gain access to rights for sports data, audio and video.
Alongside this agreement, Unibet is set to develop its own trotting and horse racing product.
The new product is set to launch on 29 May, and the firm has said that it will continue to develop the product over the rest of 2022, focusing on the trotting market.
Phillip Lagström, Sweden manager at Unibet, commented: “We see trotting as an incredibly exciting area to broaden our business, where the agreement with Svensk Travsport gives us the opportunity to offer our customers an even better experience through our self-developed horseracing product.”
The agreement with Svensk Travsport will provide Unibet with access to a range of sports data, audio and video rights. The company will be able to allowed to show all Swedish trotting races and also be able to contribute to the sport.
Maria Croon, CEO of Svensk Travsport, said: “As a sport, we have had this as our goal ever since the gaming market was re-regulated and now we have finally reached the end of this agreement.”
Lagström added: “Through our sponsorships and other initiatives, we are today one of the country’s largest contributors to Swedish sports and to now also be able to contribute directly to trotting and the equine industry positions us even stronger in the Swedish market going forward.”