William Hill "plans for the future" with KPMG appointment

William Hill has appointed professional service company KPMG to help the operator achieve goals set out in its technology roadmap, including a new back-end, following recent strategic investments.

The audit, tax and advisory services firm was hired by the UK bookmaker earlier this month and will be responsible for assessing the deliverability of assets including Project Trafalgar, self-service betting terminals and international.

“The investments we have made have moved our strategy forward by giving us a clear roadmap towards developing a new back-end that will complement the work we have done on taking control of the front end,” a William Hill spokesperson told eGaming Review.

“With these in place it’s the perfect time to look forward to how we can gear the business up for the future to make the most of our assets across retail, digital and International as we move into the omni-channel era.

“Like any business you plan for the future but whether anything comes out of it we don’t know yet as it is ongoing,” the spokesperson added.

News of the KPMG evaluation comes after the operator recently confirmed the appointment of Crispin Nieboer as its Online managing director, who has spent the last few months conducting a review into the business to improve online performance.

The operator has also since hired a new group chief technology officer, Simon Rust, and appointed Betsson’s former chief experience and product officer, Cem Miralay, to the newly created director of change role.

According to William Hill’s Q1 trading update, online revenues were down 11% year-on-year following a 17% decrease in sportsbook revenues and a 4% decline from its gaming business.