Sponsored PR: BC Game introduces Ali “Ako” Muhanned as CEO
Move to CEO marks a new chapter in Muhanned’s longstanding involvement in the business, as he sets out priorities for player trust, international growth and a closer connection between leadership and the BC Game community
BC Game, the global online casino and sports-betting platform (in eligible countries), has formally introduced Ali “Ako” Muhanned as CEO, building on his longstanding involvement in the company’s brand strategy, international partnerships and development.
The appointment brings Ako into a more public role within a business he has helped shape over several years. As CEO, he will lead BC Game’s next phase of development, with a focus on strengthening player trust, improving the platform experience and guiding international growth.
“For me, this is the next step in a business I’ve been deeply involved in for years”, said Ako. “Much of my work has happened behind the scenes, working with our people, developing relationships and helping shape where BC Game goes next. Now I want our community to have a more direct connection with me and a clearer understanding of what we’re building.”
A long-term commitment to BC Game
Through his work with brand strategy and international partnerships, Ako has helped develop BC Game’s presence and relationships across markets. His appointment as CEO builds on that involvement and establishes a clear public role leading the wider business.
“I’ve cared deeply about BC Game since it was founded when I was 19”, Ako added. “It has always been about thinking beyond the next campaign or announcement. It’s about making decisions we can stand behind, building a strong team and delivering an experience that gives players a reason to stay with us. My commitment to that has been there for a long time.”
Leadership connected to its players
Ako’s priorities include making player feedback a more direct part of how BC Game identifies problems and improves its services. To support that, he is introducing three commitments:
- Monthly open sessions: live conversations where Ako answers player questions, discusses priorities and shares updates on the business
- A dedicated escalation channel: a route for unresolved player issues to reach a team that reports directly to the CEO
- Regular public progress reports: updates on the issues players raise most, the action being taken and the work still ahead
“Trust isn’t built by announcements. It’s built by what happens when something goes wrong”, Ako continued. “If an issue keeps coming up, I want to understand why and what we’re doing about it. Players deserve clear answers, proper follow-through and a company that takes their experience seriously.”
Building BC Game’s next chapter
Under Ako’s leadership, BC Game will focus on improving its core casino and sports betting experience, strengthening international partnerships and pursuing responsible growth in new markets.
Community and entertainment will remain part of that direction, alongside a focus on service quality and responsible gaming.
“We have a clear ambition for BC Game, and I want our players and our team to understand where we’re going”, Ako concluded. “My responsibility is to turn that ambition into consistent progress in the product, in how we respond to problems and in the standards we set across the business.”
Join the conversation
Players can follow @akofocus on X and on Instagram to share feedback and take part in community discussions. Account-specific concerns should continue through BC Game’s official support channels. Details of the dedicated escalation process will be shared through official channels.
Ako’s first live session is planned for Saturday 7 November 2026 on Gosh.com/akofocus.The timing will be announced closer to the date.
About BC Game
Founded in 2017, BC Game is an online gaming platform offering casino games, sports betting and community-driven entertainment. BC Game supports responsible gaming. Information about its operating licences and available player-protection tools can be found on its official website.