This week in B2B news: Deals in Sweden, Mexico and New Jersey
All the latest developments from the supplier side of the industry, including updates from St8, Sportradar and 3 Oaks Gaming
St8 secures Swedish B2B licence
St8 has continued its expansion after receiving a B2B supplier licence in Sweden.
The approval follows recent entries into Ontario, Canada, and the UK as St8 accelerates its push into regulated markets.
Vladimir Negine, St8 CEO, said: “Being awarded a B2B licence underlines the strength of St8’s technology and compliance-first approach.
“Sweden is one of Europe’s most respected regulated igaming markets, and we are excited to now be able to support licensed operators there with our next-generation aggregation platform.”
Oddschecker unveils 2026 ‘Endorsed’ sportsbook honourees
Oddschecker has announced its 2026 ‘Oddschecker Endorsed’ list, celebrating top-performing UK sportsbooks across product categories including bet builders, promotions and pricing.
Bet365 once again dominated key verticals, winning best bet builder, best in‑play product and most popular sportsbook.
Andrew Bramley, commercial director at Fairplay Sports Media, said: “Oddschecker brings a unique combination of betting expertise and accessible data, encompassing traffic insights, odds and promotion comparison and qualified user perceptions.
“Leveraging these strengths, we’re proud to once again provide the ‘Oddschecker Endorsed’ stamp as a trusted recognition of the industry’s top sportsbooks in their respective categories.”
SOFTSWISS integrates its sportsbook with TrueLabel
SOFTSWISS has strengthened its sportsbook distribution through a new partnership with TrueLabel.
The integration adds live betting, sports coverage and risk management tools while allowing TrueLabel clients to retain their existing system architecture.
Alexander Kamenetskyi, SOFTSWISS sportsbook head of operations, commented: “This partnership is a good example of how platform integrations should work.
“Sports betting operators want predictability more than anything. They need to know the product works reliably, scales smoothly and comes with proper support.”
Betfred expands Sportradar deal to refresh UK retail estate
Betfred has extended its long‑running partnership with Sportradar, securing an expanded multi-year agreement that will upgrade technology across the operator’s 1,300-strong UK retail network.
Sportradar’s retail platform will support in‑shop operations, manage volatility during major sporting events and enable future product rollouts.
Duncan McDonald, Betfred head of corporate and retail support, said: “This agreement reaffirms our joint commitment to one another, to develop new products and features that enhance our customer offerings.”
Paolo Personeni, Sportradar executive vice-president of managed betting services, added: “With high street operations closely watched, the technological capabilities powering the Sportradar retail platform will allow Betfred to deliver a sustainable and long-term retail offering that engages today’s demanding sports bettors.”
The Unit adds co-founder to leadership team
The Unit has added co-founder Conor Durnin to its leadership team, marking the first time he has taken an active position in the business.
Durnin will be focused on developing the supplier’s “product strategy expertise”, supporting “complex” clients and overseeing growth.
He said: “From the outset, The Unit has set out to raise the standard for outsourced product development in betting.
“Stepping into this role allows me to focus on supporting the team as we help our partners build scalable, world-class products.”
Greentube goes live with PlayStar in New Jersey
Greentube has continued its US expansion via partnership with PlayStar in New Jersey.
Titles including Piggy Prizes: Wand of Riches 2, Firecracker Frenzy: Empress Wealth and Starlight Jackpots: Odds of the Gods will be made available to PlayStar players.
Patryk Igras, Greentube sales and key account manager, said: “This strategic partnership marks a significant milestone in Greentube’s ongoing expansion in the US, bringing a diverse portfolio of trusted, high-quality online gaming content to PlayStar’s growing player base.”
Duncan Hamilton, PlayStar director of gaming operations, added: “Greentube has built a strong reputation in the US for delivering high-quality, engaging titles, and we’re thrilled to bring their games to our players in New Jersey.”
Winpot adds 3 Oaks Gaming content in Mexico push
Winpot has integrated online slots from 3 Oaks Gaming, including titles such as Sun of Egypt, Coin Volcano and Chili Coins.
The supplier will bring its content to Mexico as it continues to eye expansion across Latam.
Tsvetan Dzhurov, Winpot commercial manager, said: “We have always positioned Winpot as the premier destination for slots in Mexico. This partnership with 3 Oaks Gaming is a testament to that ambition.”
Ana Lucaroni, 3 Oaks Gaming sales manager, added: “Winpot is a high-calibre operator and we couldn’t be happier to see our games land in its casino lobby and for its players to take them for a spin for the first time.”