LeoVegas Group adds in-house sportsbook to BetMGM in Sweden
'Tiger', which launched on GoGoCasino in Sweden last week, goes live with sister brand to further improve sports betting offering
LeoVegas Group has launched its proprietary sportsbook, Tiger, on its BetMGM brand in Sweden – a week after it was rolled out on the GoGoCasino brand in the same market.
BetMGM entered Sweden back in October 2024 and operates in the market alongside LeoVegas Group’s GoGoCasino, LeoVegas and expekt.
Following Tiger’s launch on the GoGoCasino brand last week, after LeoVegas Group was granted a new betting licence by the Swedish Gambling Authority, the proprietary sportsbook is now available on BetMGM.
GoGoCasino is live in Sweden via the Gazelle Co licence, while BetMGM is able to operate on the MGNMordic permit.
BetMGM first launched in North Americas as a JV between Entain and LeoVegas Group parent MGM Resorts International.
Outside of the US, LeoVegas Group runs the brand, with Entain having no involvement. It is live in the UK, the Netherlands and Brazil as part of a JV with local media giant Grupo Globo.
The operator said that via Tiger, launching on BetMGM was the “next step in our international sportsbook rollout”.
Customers will gain access to LeoVegas group’s live betting experience, “exciting” features and the sportsbook’s adaptable bet builder product.
The operator added that the continued push of its proprietary tech “further strengthens [its] technical destiny.”
Tiger’s launch on BetMGM in Sweden arrives two months before the 2026 FIFA World Cup, in which Sweden have been placed in a group with Japan, Tunisia and the Netherlands.
The development of the proprietary sportsbook came after LeoVegas Group’s acquisition of Tipico’s US-facing sportsbook in 2024, which led to Tipico ceasing its operations in the Swedish market.
The technology was then brought in-house, alongside Tipico’s US-facing management, tech and trading teams.
Tiger sportsbook was first first rolled out in Denmark via the LeoVegas brand and expekt in July 2025. In January 2026, it launched with BetMGM Brazil.
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