This week in B2B news: EveryMatrix reveals dedicated lottery division
All the latest developments from the supplier side of the industry, including updates from ThrillTech, Avanti Studios and T5C
EveryMatrix unveils new lottery arm
EveryMatrix has launched a new dedicated lottery division which will be headed up by its former head of lottery Nikolina Gabelica as managing director.
EveryMatrix is already partnered with various lottery operators, including Norsk Tipping in Norway and Veikkaus in Finland.
Gabelica said: “We strongly believe there is room in the lottery world for a new approach, bringing modern, modular and digital-first technologies that help lotteries grow, innovate and better meet expectations of today’s players.
“The creation of a dedicated lottery business unit is a natural next step and an important milestone for EveryMatrix that reflects our long-term commitment to the lottery sector.”
BetStudio.ai secures Unibet launch
BetStudio.ai has partnered with Unibet to launch “sentiment-driven pre-game betting content” across the operator’s email and social media channels.
The supplier said the product would be powered by its “proprietary fan sentiment technology” and help drive new betting opportunities.
David Butler, BetStudio.ai founder, said: “For decades, sportsbooks have built products around data.
“Fans don’t experience sport through data alone – they experience it through stories, emotions, rivalries and moments that capture attention. BetStudio.ai was built to bridge that gap.”
ThrillTech enters Belgium
ThrillTech has gone live in Belgium thanks to a partnership with Super Technologies.
ThrillTech will initially launch ThrillPots with Super-owned Napoleon, before expanding globally with the Romania-headquartered operator.
Benjamin Bradtke, ThrillTech co-founder, said: “Launching ThrillPots initially with Napoleon in Belgium perfectly demonstrates the global scalability of our solution.”
Maxim Verplanken, Super vice-president of product, added: “Partnering with ThrillTech to integrate the ThrillPots mechanic across all markets perfectly aligns with our strategic commitment to delivering cutting-edge, highly entertaining gaming experiences.”
Vyking adds 155.io games to aggregator
Vyking has partnered with 155.io to add the supplier’s “unconventional live games” to its aggregator platform.
Games such as Rush Hour, Snow Run, Coin Flip and Ducks will be made available to Vyking’s operator partners as part of the deal.
Florian Klimka, Vyking chief product officer, said: “Adding 155.io to our aggregation ecosystem gives our partners access to a portfolio that feels fresh, highly engaging and very different from the usual casino lobby mix.”
Sam Jones, 155.io founder and CEO, remarked: “Vyking is exactly the kind of platform partner we want to work with: ambitious, flexible and focused on helping operators deliver more distinctive gaming experiences.”
T5C inks Betfred retail partnership
T5C, formerly known as Checkd Dev, has partnered with Betfred to push its accumulator and bet builder products live in the operator’s retail estate.
Using the T5C BRUNO platform, self-service betting terminals (SSBTs) in Betfred shops will be loaded with the supplier’s Smart Accas, Trending Accas and Trending Bet Builders.
Andrew Grimshaw, T5C commercial director, said: “Deploying the complete suite with Betfred ahead of the World Cup [was] an important milestone for T5C, and we look forward to supporting the team throughout the tournament.”
Chris Collier, Betfred head of SSBTs, added: “Having all three of T5C’s products live across our SSBT estate gives customers smarter ways to engage with the World Cup, while keeping pricing and risk fully under our control.”
Avanti Studios pens Entain deal
Avanti Studios has partnered with Entain to launch its AI-powered live dealer content in multiple markets.
As part of the deal, Entain will receive a one-month exclusivity period for Avanti’s blackjack game in Spain.
Jonas Delin, Avanti Studios co-founder, said: “We are proud to offer a cost-effective and flexible solution that allows operators to effortlessly scale across multiple markets.”
Obdulio Bacarese, Entain global gaming director, added: “We are particularly excited about our launch in Spain, where we’ll be the first operator to offer players access to Avanti blackjack.”