This week in B2B news: Swedish seal of approval for EvenBet
All the latest developments from the supplier side of the industry, including updates from Pragmatic Play, Sporting Risk and Aviatrix
EveryMatrix launches Bonus Bullets
EveryMatrix subsidiary Fantasma Games has launched a new slot game in the shape of Bonus Bullets.
The three-reel title introduces the Bullet Prize mechanic, which can award instant cash prizes, as well as other “innovative” bonus mechanics.
Carl Gatt Baldacchino, EveryMatrix global head of account management for casino, said: “Bonus Bullets proves that classic slot formats still have enormous appeal when they’re paired with creative mechanics and polished execution.
“We’ve taken a familiar three-reel experience and elevated it with engaging bonus features, jackpot opportunities and second-chance gameplay that keeps every spin exciting.”
Pragmatic Play enters Alberta
Pragmatic Play has entered the regulated Alberta market as the Canadian province went live with its commercial model on Monday, 13 July.
Pragmatic Play partners in the market will be able to provide customers with the studio’s titles, including Fury of Anubis and Big Bass Blast.
Sharon McHugh, Pragmatic Play director of PR, said: “Alberta represents an exciting new adventure for regulated igaming in Canada, and Pragmatic Play is delighted to be among the first suppliers bringing premium entertainment to operators and their players from day one.
“Building on our strong momentum in Ontario, this expansion reinforces Pragmatic Play’s long-term commitment to the Canadian market.”
Sporting Risk inks Betfred partnership
Sporting Risk has partnered with Betfred to bring improved player prop and bet builder capabilities to the Warrington-based bookmaker.
The supplier’s pre-match and in-play bet builder, as well as “unique player-based micro markets” will help support Betfred’s sports betting proposition.
Andy Phillips, Sporting Risk chief business development officer, said: “Betfred is exactly the kind of partner we built this product for; a major retail and digital brand that understands the commercial value of deep player markets and combinability.”
Mark Hartley, Betfred head of product and commercial, noted: “The addition of Sporting Risk’s in-depth player markets and combinability instantly enhances our football proposition during an action-packed summer.”
Aviatrix goes live with Betnacional
Aviatrix has gone live with Betnacional to expand its crash game footprint in Brazil.
The launch with Betnacional, which is run by Flutter Brazil, was hailed as a “major step” in the supplier’s expansion strategy.
Anastasia Rimskaya, Aviatrix chief account officer, said: “Brazil continues to be one of the most important markets for Aviatrix, and going live with Betnacional is a major milestone for us.”
Frederico Cunha, Flutter Brazil head of games, added: “Our strategy is centred on building a gaming portfolio that reflects the evolving preferences of Brazilian players. The addition of Aviatrix is another step in delivering on that commitment.”
GR8_TECH seals sports betting deal with Setanta Bet
GR8_TECH has launched its GREAT_SPORTSBOOK iFrame solution with Georgian operator Setanta Bet.
The product will supply the operator with more than 180,000 monthly events across over 50 sports and esports events.
Vardan Hakobyan, GR8_TECH head of sales, said: “With GREAT_SPORTSBOOK iFrame, Setanta Bet can further enhance its betting offering while preserving its unique brand identity and delivering a richer, more engaging experience for its players.”
Tamar Badashvili, Setanta Bet CEO, added: “We believe this collaboration will be mutually beneficial; not only will Setanta Bet succeed, but our vast operational experience in the industry will provide valuable feedback to help further develop the GR8_TECH platform.”
EvenBet granted Swedish B2B licence
EvenBet Gaming has been awarded a five-year B2B licence by the Swedish Gambling Authority.
The permit will allow the supplier to bring its content portfolio, including its poker software, to operators in the Nordic nation.
Dmitry Starostenkov, EvenBet Gaming CEO, said: “Securing our Swedish B2B licence is another important milestone in EvenBet’s long-term strategy.
“Sweden has established itself as one of the most mature and well-regulated gaming markets in Europe, making it an extremely attractive jurisdiction for both suppliers and operators.”
St8 lands Alberta licence
St8 has been approved to operate in Alberta as a designated igaming services supplier.
The aggregator, which is live in fellow Canadian province Ontario, joins a growing list of B2B firms to go live in the recently regulated market.
St8 said it would be able to provide its partners with access to more than “200 premium game providers through a single API integration”.
Eva Alšauskaite, St8 head of legal, said: “Securing our Alberta supplier registration represents another important step in St8’s international growth strategy and reflects our continued investment in regulated markets.”