This week in B2B news (11 February)

iSoftBet expands Kaizen Gaming partnership to Bulgaria
iSoftBet has expanded its relationship with Kazien Gaming so that the provider’s collection of slot games and aggregation offering will go live in Bulgaria, under the operator’s Betano brand.

This deal follows on from the previous partnership between iSoftBet and another one of Kazien Gaming’s brands Stoiximan in 2019.

Federica Faggiano, chief commercial officer at iSoftBet, said: “We have a strong working relationship with Kaizen Gaming and are very pleased to take our complete solution live with its Betano brand in Bulgaria.

“We look forward to adding real value to Kaizen Gaming in Bulgaria and are excited about the growth of our partnership.”

Dimokratis Papadimos, RNG casino manager at Kaizen Group, added: “Our customers, in territories all over the world, have enjoyed iSoftBet’s complete portfolio and we’re very happy to extend this reach further in Bulgaria.

“iSoftBet continues to develop leading content and we can’t wait to see what our players in Bulgaria think of their creations.”
BoyleSports launches DWG content in the UK
Gaming solution provider Design Works Gaming (DWG) has launched in the UK with operator BoyleSports.

Due to this new integration, BoyleSport Games’ players now have access to 20 DWG titles, including Double Fancy 7’s, Panda Queen and Diamonds, Sapphires and Rubies.

BoyleSports commercial director Steve Payne commented: “We’ve been fans of DWG for some time now, so it’s a real thrill to be able to launch a range of their titles at BoyleSports Games. The games really capture that magic of Vegas that we and our customers love. And knowing their values align with our commitment to safer gambling is just another reason we’re excited to work with them.

“DWG’s games are backed by innovative gameplay features and a truly authentic feel. We’ve been impressed by their team, which has helped us quickly and seamlessly integrate, and we now have a solid foundation in place for a long-lasting relationship based on world-class content.”

DWG CEO Troy Zurawski added: “We are very excited to go live with BoyleSports and reach a very unique customer base that I know we will resonate with. DWG offers products that no other developer does, and that will be a huge advantage for them. It’s going to be a thrill to watch this relationship continue to grow.”
Spearhead Studios to go live in Italy
Spearhead Studios has been certified in the Italian market and will look to go live soon with its games and platform.

This will be the first time that Spearhead Studios’ games will be made available in Italy

Mathias Larsson, managing director of Spearhead Studios, said: “Italy is a very interesting market that is dominated by just a few operators. We are already live with most of them in other markets, so it was about time we entered the Italian one as well.”

In other news, Spearhead Studios has signed a new game distribution contract with aggregation platform provider iForium.

iForium will distribute the studio’s portfolio of titles to its list of operators. Larsson commented on the agreement saying: “Signing with iForium is a big step for Spearhead Studios. It gives us access to operators we wouldn’t be able to reach otherwise, strengthening our current positions and introducing us to new regulated markets.”

Phil Parry, CEO of iForium, comments: “I am delighted to confirm this partnership with Mathias and the Spearhead Studios team. They have rapidly built a strong reputation for innovation, quality titles and a growing regulated market presence.”
Soft2Bet enhances Swedish presence with Betinia
Soft2Bet has introduced its casino and sportsbook Betinia to the Swedish market.

Through this expansion, Swedish players will gain access to more than 3,000 online slots, jackpots, table and live casino games. In addition to casino games, the brand also offers live sports and pre-match offerings, as well as virtual betting across a variety of events.

Boris Chaikin, CEO at Soft2Bet, said: “With Soft2Bet already accustomed to the Swedish market, it feels like a reliable yet effective step to expand further into the territory.
“We look forward to greeting Swedish players to Betinia and for them to enjoy the same experience that has seen us become a leader in the highly competitive MGA market.”
SIS and Codere extend 24/7 live betting channels partnership to include Argentine customers
Sports Information Services (SIS) has agreed a deal with Codere to extend the distribution of its 24/7 live racing channels to the operator’s Argentine customer base.

SIS already had an existing partnership with Codere to bring its content to the firm’s operations in Spain and Mexico. Now Argentine customers will have access to SIS’s UK and Irish horseracing, international meetings from Canada, Czech Republic, Dubai, Germany, Hungary, Latin America, Mauritius, Mexico, Saudi Arabia, Singapore, Spain, and US, as well as the UK, Irish and North American greyhound racing.

Angel Calderón, digital sales manager at SIS, said: “Having worked closely with Codere, we’re thrilled to be extending our partnership with them and to be delivering our market-leading horse and greyhound racing action from around the world to their online customers in Argentina.

“With an event available to bet on every three minutes, we’re confident that Codere’s customers will engage with the multiple betting opportunities that our 24/7 live betting channels provide, with the product set to drive incremental revenues for the operator.”

Borja Mata, supplier relationship manager at Codere, said: “We’re delighted to be extending our existing relationship with SIS and look forward to delivering an enhanced racing offering to our online customers in Argentina.

“With SIS leading the way when it comes to coverage of the world’s best horse and greyhound racing, this is a deal that made perfect sense to us, and we’re sure our Argentine customers will enjoy the multiple quick-fire betting opportunities on offer from the 65,000 live events a year now available to them.”
Sportingtech breaks new ground with iSoftBet content deal
Sportingtech has signed a new deal with online games supplier iSoftBet to strengthen its Quantum platform.

This agreement will see iSoftBet’s portfolio accessible across the regulated European markets that Sportingtech cover. In addition, Betzest will be the first operator to go live with iSoftBet’s portfolio of games via the Quantum platform.

Ivo Doroteia, Sportingtech CEO, said: “Our knowledge of regulated markets is second to none, and this partnership now gives us the opportunity to offer our operator network, including Betzest, even more, high-quality games.

“We look forward to working with iSoftBet to bring the best gaming experiences possible to a greater worldwide audience.”

Lars Kollind, head of business development at iSoftBet, said: “We are excited to be partnering with Sportingtech, as we are keen to make serious headway in regulated markets around the globe.

“Sportingtech’s strength in regulated European markets is unmatched and the progress we are set to make is a prospect we relish.”

Sportingtech’s flagship product, the Quantum platform, provides players with an optimal betting experience and operators with the flexibility of a highly customisable solution granting them access to more than 65 sports and over 1,000 betting markets.
Ronnie O’Sullivan joins Delasport
Delasport has signed professional snooker legend Ronnie O’Sullivan as its new brand ambassador.

As part of this deal, O’Sullivan will feature across Delasport’s online and offline campaigns, as well as wearing Delasport’s sponsorship patch in key snooker tournaments.

This new partnership follows on from the collaboration between Delasport and international sports, including renewing the deal with the Balkan International Basketball League in September 2021.

Delasport CEO Oren Cohen Shwartz said: “We are excited about having Ronnie O’Sullivan onboard as our brand ambassador. Ronnie is a distinguished professional sports figure with a fantastic career. Sports are embedded in Delasport’s DNA, and together with our mutual passions, we are sure this collaboration will be a resounding success. We are happy to welcome Ronnie to the Delasport family.”