Rightlander unveils PPC affiliate monitoring tool
Affiliate compliance monitoring specialist rolls out new customisable tracking interface
Rightlander has launched a new pay-per-click (PPC) monitoring programme which aims to detect non-compliant marketing practices among affiliates.
The PPC Monitor has been designed to ensure real-time monitoring of desktop and mobile PPC ads and allows operators to determine which affiliates are using an operator brand to intercept traffic through their own tracking links or through redirecting to third-party sites.
The tool provides operators with affiliate identifier tracking codes, snapshots of landing pages and snapshots of Google search pages, as well as full ad text and landing page URLs.
It can be customised and configured based on operator requirements including the scanning of multiple keywords and phrases, mobile or desktop emulation, expanding search levels to include country, state or city level.
To support the PPC Monitor tool, Rightlander has added in a ‘Prohibited Terms’ tool, which is based on guidance contained within the Industry Group for Responsible Gambling (IGRG) Code for Socially Responsible Advertising.
This service monitors UK desktop and mobile PPC ads to detect and identify affiliates which are bidding on the list of ‘prohibited terms’ provided by the Betting & Gaming Council (BGC) and which could be subject to review by the UKGC, ICO or ASA.
“This area of marketing has long been a high-revenue generator for affiliates and operators alike and it is not uncommon for ads to contain non-compliant copy, misleading information or even to deploy devious redirects,” Rightlander founder Ian Sims said.
“Often appearing at the top of search results, this content is highly visible and presents a significant risk to brands operating with affiliates in regulated territories,” Sims added.