This week in B2B news (21 April)

Jelly secures a Swedish supplier licenceJelly has acquired a Swedish supplier licence from the country’s regulator, Spelinspektionen.This news means that Jelly can continue to supply its slot titles to licensed operators in Sweden. This licence award adds to the licence it holds in the UK and is part of the firm’s plans to expand its reach in core regulated markets across Europe and North America.Phil Collins, COO at Jelly, said: “We are really happy to be among the first to receive a supplier licence from Spelinspektionen. This is no mean feat for an independent, challenger game developer.“We have some very strong titles set to roll off our production line in H2, and to be able to make these available to licensed operators in core markets, such as Sweden, is a major driver of growth for the business.”Incognia enters the igaming sector with new geolocation product launchIncognia has entered the regulated US gaming market by launching its integrated geolocation compliance and account security solution.The new product is designed for digital operators in igaming, sports betting, daily fantasy sports and real money skilled-based gaming to help operators satisfy compliance requirements and protect player accounts against takeover fraud.André Ferraz, CEO and founder of Incognia, commented: “We are thrilled to bring several decades of combined experience building location technology to the growing US igaming and sports wagering market.“In addition to providing a more precise and resourceful geolocation compliance solution, we look forward to arming operators with a proactive fraud prevention signal that automates the use of location data and greatly reduces the need for manual fraud investigations.”Reflex Gaming and 4ThePlayer join forces to bring online games to land-based casinosReflex Gaming and 4ThePlayer.com have announced a strategic partnership which will see 4ThePlayer.com’s top-performing games brought to the land-based market.Commenting on the partnership, Mat Ingram, chief product officer at Reflex Gaming, said: “We’re thrilled to be partnering with 4ThePlayer to bring their popular titles to the land-based markets.“The gaming world is rapidly evolving, and we’re excited to offer players the chance to enjoy these fantastic games in a different way. Through this partnership, we are able to offer additional new and exciting games to our players.”Henry McLean, co-founder and commercial and marketing director at 4ThePlayer.com, added: “We’re very excited to be working with Reflex Gaming on this project. We’re looking forward to bringing our successful online titles to retail so more players can enjoy the 4ThePlayer experience.”Relax Gaming expands Greek presence with Betsson dealRelax Gaming has signed a new deal with Betsson that will see the supplier’s in-house and third-party content go live in GreeceAs a result of the deal, players will gain access to Relax’s portfolio of games, such as Temple Tumble Megaways, Money Train and Iron Bank.Nadiya Attard, CCO at Relax Gaming, commented: “We are thrilled to have signed a deal with Betsson, a company that has earned its reputation for being one of the leading operators across the globe. Partnering with them in Greece where they already possess a strong understanding of the audience will be a huge benefit to us as we work to cement our foothold in the market.”Anastasios Apostolou, gaming manager at Betsson Greece, remarked: “Relax Gaming has been a part of the Betsson family for some time now, so we are thrilled to welcome them into the portfolio of innovative gaming content partners of Betsson.gr too. With an extensive and diverse casino offering, Relax is a great fit for the Greek audience and our expanding games customer base.”Wazdan inks partnership with Caesars Sportsbook & Casino in OntarioWazdan has extended its presence in Ontario following a new deal with Caesars Sportsbook & Casino.This new partnership follows Wazdan securing its licence in the region, issued by the Alcohol and Gaming Commission of Ontario in May 2022.Caesars Sportsbook & Casino will now benefit from Wazdan’s slots portfolio, with a few of its top-performing slots already going live with the operator.Bekki D’Agata, commercial director at Wazdan, said: “Our latest partnership is a momentous deal for Wazdan’s North American trajectory, with Caesars Sportsbook & Casino being one of the most celebrated operators in the gaming industry. We are thrilled to bring our innovative slot offering to the Ontario market as we continue to deliver impressive results for operators worldwide.”Matthew Sunderland, SVP of igaming at Caesars Digital, added: “At Caesars Sportsbook & Casino, we pride ourselves on partnering with suppliers that can add value to our current offering. Wazdan, which has quickly generated momentum in the North American market, perfectly matches this criteria, and we’re excited to deliver its captivating slot games to our valued customers.”ZingBrain launches a major update to its casino personalisation platformZingBrain has launched a major update to its personalisation platform, which gives operators more power to offer a bespoke experience to players.Operators using ZingBrain can now display banners and pop-ups which include specific recommendations based on the player’s preferences, sorting by similar titles and game mechanics.The update provides operators with more touch points, meaning the player is always served the right game at the right time.Oleg Smolerov, CPO at ZingBrain, said: “We’re excited to roll out this significant update of the ZingBrain platform, and the early indications from our casino partners are that these changes are already supercharging growth.“This update is focused on handing operators the power to offer a more personalised gaming experience via new sections, pop-ups and banners that engage the user. Our team continues to build out and evolve ZingBrain on a daily basis with the simple goal of empowering operators to give their players the very best.”RubyPlay nets LeoVegas dealRubyPlay has put pen to paper on a content supply deal with LeoVegas.Via an integration with Relax Gaming’s aggregation platform, RubyPlay titles such as Royal Griffin and Shake Shake Money Tree will go live for LeoVegas customers.Trevor Ginsberg, RubyPlay CEO, said: “We are beyond thrilled to be partnering with such a well-known and forward-thinking casino brand in LeoVegas, which holds an extensive reach in regulated markets worldwide.“Such a deal reflects the calibre of games we produce at RubyPlay, designed and developed by a hugely experienced team that is adept at using its insight to craft the game experiences that players want,” he added.