This week in B2B news (29 September)

EveryMatrix awarded World Lottery Association Safer Gambling certificate

EveryMatrix has been awarded a World Lottery Association (WLA) Safer Gambling certificate.

The supplier went through a “stringent” audit process and provided evidence that showcased and put into practice the WLA’s principles.

Ebbe Groes, EveryMatrix CEO, said: “The WLA are pioneers in safer gambling certification and we’re delighted they have recognised our work, commitments and pledges to both uphold and drive forward safer gambling best practice across everything we do.

“We entered this process because we firmly believe that to create and maintain a sustainable and successful industry we must ensure that all players are protected and given the right options to play safely and responsibly, and all our customers are informed of any risks and the actions needed to mitigate those risks.

Rivalry releases in-house game for next generation of players

Rivalry has launched its own in-house online casino game called Cash & Dash.

Cash & Dash is aimed at the next generation of bettors and merges casino betting with a “dynamic gaming experience” as well as limited-time events to raise player awareness and engagement.

Steven Salz, Rivalry co-founder and CEO, said: “Online betting is still far behind other forms of entertainment from a product standpoint. We see a growing opportunity to create betting products that are strikingly fun, interactive and engaging, and our original games are a big step in that direction.

“Cash & Dash, Rushlane and other original games we currently have in development, continue to build on a unique betting experience exclusive to Rivalry that differentiates our product at a time where most sportsbooks look and feel the same,” he added.

Kambi to power BetMGM’s UK sportsbook

BetMGM’s UK sportsbook will be powered by Kambi’s technology.

The UK-facing sportsbook will include Kambi’s bet builder as well as its AI-powered algorithmic trading capabilities.

Kristian Nylén, Kambi CEO and co-founder, said: “We are pleased to be helping to power the international launch of BetMGM in the UK with LeoVegas, and to expand our relationship with one of Kambi’s most longstanding partners.

“We are confident that the combination of LeoVegas’ operational expertise and Kambi’s proven sportsbook technology behind such an exciting brand provides an excellent platform to offer highly engaging, next generation betting experiences to BetMGM’s customers.”

Per Carlander, director of sports strategy at LeoVegas Group, added: “We are delighted to launch BetMGM to the international markets, starting with the UK. It is a key market for every operator, and we are confident that our sportsbook and exciting new product features, including a multi-million free-to-play game, will attract sport enthusiasts who enjoy a top-class live betting experience.”

SweepSlots.com launches Google Play app

Regal Technologies’ SweepSlots.com brand has debuted a Google Play app and added Relax Gaming content to its portfolio.

SweepSlots recently underwent a site relaunch which improved the UX as well as increasing its games portfolio which features Evoplay, BTG and Kalamba Games.

Shawn Waheed, Regal Technologies chief operating officer, said: “With the launch of our Google Play Store app, we are thrilled to offer our esteemed business associates an elevated degree of player retention, sustainability and growth potential. Since its early stages, the platform has undergone remarkable advancements, and we eagerly anticipate the unveiling of our latest game collaborations.

“As we proceed with the introduction of Relax Gaming, we look forward to a promising horizon. Our dedicated team remains committed to pioneering industry first innovations and fortifying our relationships with affiliates.”

ALT Sports Data debuts new trading solution

ALT Sports Data has announced the launch of , a new trading solution for operators.

’s features include real-time communication systems, real-time access to pre-match and semi-live markets for over 12 sporting events across the world and is API-ready for integration.

Joe Dunniga, ALT Sports Data CEO and founder, said: “The seemingly endless sportsbook integration roadmap requirements reduce the opportunity for trading teams to efficiently and effectively on-board and manage new sports verticals that provide differentiation and access to new betting customers.

“ALT Sports Data has developed the industry’s leading, auto-manual trading platform that allows traders to seamlessly export real-time betting markets and eliminate the liability that comes from emailed spreadsheets. While an API integration is always our priority, updating markets and odds has never been this easy without one.”

Mindway AI and DSWV offer gambling behaviour self-test for players

Mindway AI has partnered with the German Sports Betting Association (DSWV) to provide a self-test for players which analyses their gambling behaviour.

The test on the DSWV website will provide players with actionable tips, such as setting a budget, as well as giving them an assessment of their risk behaviour.

Rasmus Kjaergaard, CEO of Mindway AI, said: “Gamalyze analyses the game behaviour under real-world conditions, namely while the player randomly draws cards with which he either wins or loses money. Even if it’s just play money, the personal risk of risky gambling behaviour can be determined much better than with classic questionnaires.”

Mathias Dahms, DSWV president, added: “The DSWV is always working with its members and partners to make legal gambling more attractive for customers.

”The fun of the game is what unites us all. Player protection is a central component of this. We are pleased that we can improve player protection in Germany together with Mindway AI and now also make a self-test available to players and interested persons on our homepage.”

SCCG Management partners with WINFELLAS

SCCG Management has entered a strategic partnership with WINFELLAS to support the startup’s growth.

WINFELLAS provides a B2B multi-player solution to allow customer to engage in “social rooms” in an effort to drive customer engagement and retention.

Stephen Crystal, SCCG Management founder, said: “This strategic partnership with WINFELLAS aligns perfectly with our mission to bring innovative solutions to the online gaming industry.”

Mark Dieckmann, WINFELLAS CEO, added: “We extend our heartfelt thanks to SCCG Management and all our partners who have supported us along this journey. It’s a leap of faith and a pat on the back to doing something different, and we are incredibly grateful for this support.