This week in B2B news (19 April)

Pariplay pens deal with Swiss4Win 

Pariplay has expanded its presence in Switzerland after securing a partnership with Swiss4Win.

The deal with the online brand of land-based operator Casinò di Lugano sees Pariplay’s Fusion platform made available to customers via its in-house studio Wizard Games.

Andrew Maclean, Pariplay VP of sales, said: “We are very pleased to further boost our presence in Switzerland through our collaboration with the online arm of the established land-based operator, Casinò di Lugano.”

Paolo Sanvido, Casinò di Lugano and Swiss4Win CEO, added: “This collaboration presents an incredible opportunity to expand our audience and brings our innovative and renewed platform to a broader Swiss audience.”

Greentube launches in two US states

Greentube has secured a deal with Caesars Digital to launch in New Jersey and Michigan.

Several games are now available on Caesars Palace Online Casino and Caesars Sportsbook & Casino, while further states will follow.

Markus Antl, Greentube director of global sales and key account management, said: “Launching our content with Caesars Digital has been a key objective for us since we first entered the US, so we are extremely pleased that we have now made it a reality.”

Ricardo Cornejo Rivas, Caesars Digital VP of online gaming, added: “Adding Greentube’s wide and proven content portfolio to our platforms allows us to deliver fresh entertainment to our players in multiple jurisdictions that we can be confident in.”

Gaming Corps to power Gamanza Corps games portfolio

Gaming Corps has expanded its reach into Switzerland after agreeing a deal with tech supplier Gamanza Group.

Gamanza’s Core player account management platform will power the firm’s full suite of games.

Mats Lundin, Gaming Corps’ director of sales, said: “Gamanza is a well-known, popular and respected provider in the Swiss online gaming market, so we are extremely privileged to be able to offer our games via Gamanza’s Core platform.”

Robert Civill, Gamanza CCO, added: “We will always champion innovation and variety at Gamanza, and Gaming Corps provides a quality mix of crash games and other fast game concepts, alongside an array of thrilling slots.”

Booming Games portfolio made available in Denmark via Danske Spil 

Booming Games has struck a strategic partnership with Danske Spil, after acquiring its games certificate last August.

The supplier’s slot games are now available on the Danish operator’s platform.

Frederik Niehusen, Booming Games CCO, said: “Danske Spil aligns perfectly with our strategic partnership goals, running some of the most established and trusted brands in the business.

“We are thrilled to see our titles land in their lobbies and we look forward to a fruitful collaboration, boosting players’ experience and improving brand awareness,” he added.

Xtremepush boosts Latam presence with Senna Sport deal

Xtremepush has increased its presence in Latam with a new deal with Senna Sport.

The agreement will see Senna Sport’s three brands, Senna Sport, Pix Lick and Lider Bet, benefit from a range of optimization and automation CRM tools.

Álvaro Camargo, Xtremepush country manager, said: “We are looking forward to building a successful partnership with Senna Sport as it looks to optimise its processes following a period of major growth in Brazil.”

Guilherme Senna, Senna Sport CEO, added: “Xtremepush’s proprietary technology is exactly what we were looking for and we are sure this will give us the power to reach more players than ever across Brazil during this exciting time for the market.”

Oddin.gg’s iFrame technology to be used by Vibra Solutions

Oddin.gg has announced a new partnership with Latam platform developer Vibra Solutions.

The deal sees Vibra Solutions offer live betting for esports titles via Oddin.gg’s iFrame technology.

Marek Suchar, Oddin.gg co-founder and MD, said: “We’re very happy to continue our Latam expansion. Partnering with leaders in the industry such as Vibra Solutions is great news for us and the esports betting industry in general.”

Federico Saini, Vibra Solutions commercial director, added: “In our quest for an ideal partner capable of providing a comprehensive esports betting experience appealing to the younger demographics, Oddin.gg emerged as the best choice.”

KingMidas unveils four new titles

KingMidas Games has revealed four new games as part of the supplier’s ‘Play with Friends’ campaign.

The new games feature live multiplayer functionality and will be demonstrated at the upcoming SiGMA Americas event.

Minesweeper-based Jackpot Jump and Penguin Panic have been rolled out alongside crash game-style Interstellar RUN and plinko title Olympus Glory.

Nathan Templeman, a KingMidas Games spokesperson, said: “Celebrating our latest release of cutting-edge multiplayer games, we at KingMidas Games are thrilled to pioneer a new era in interactive entertainment.

“With a steadfast commitment to delivering gold standard entertainment, we’re dedicated to providing localised and differentiated experiences that resonate with players worldwide.”