This week in B2B news: Playtech launches 'Live from London' at The Hippodrome

Playtech unveils Live from London with The Hippodrome

Playtech has joined forces with The Hippodrome to launch ‘Live from London’, a live casino “experience” broadcast directly from The Hippodrome floor.

The product will launch with roulette, blackjack and baccarat, with more games to be added in the future.

Marat Koss, Playtech chief interactive gaming officer, said: “As we continue to expand Playtech’s live casino portfolio, partnering with iconic gaming destinations remains a key part of our strategy.

“We are proud to work with The Hippodrome to introduce players worldwide to the rich heritage and unique atmosphere that makes it one of the most recognised casino and entertainment venues in the UK.”

George Constantinou, Hippodrome director of online gaming, added: “The Hippodrome has been entertaining guests in the heart of London for more than a century and has become one of the most recognised casino destinations in the UK.

“Partnering with a leading technology provider in Playtech enables us to extend that experience beyond our venue and introduce our unique atmosphere to audiences around the world through high-quality live casino content.”

Spotlight Sports Group partners with Sporting Solutions

Spotlight Sports Group has linked up with Betsson Group-owned Sporting Solutions to launch Upside Betting.

Upside Betting has initially launched with football and will soon extend to basketball.

Customers place a single pre-match bet that stays live, with payouts increasing as goals are scored, corners are awarded or cards are shown.

Rob Brown, Spotlight Sports Group B2B growth director, said: “We’re excited to partner with Sporting Solutions – who themselves have decades of experience in building leading sportsbook products – and bring to market a product that has the potential to be a game changer for in-play sports betting engagement.”

Derren Maggs, Sporting Solutions CEO, added: “Spotlight’s operator relationships and standing across racing and sports betting make them the ideal partner to take it to the global market, and there is a great deal more coming.”

BETER lands Ontario permit

BETER has secured supplier registration approval in Ontario, allowing the firm to launch its services in the Canadian province.

Operators in Ontario will now be able to access BETER’s portfolio of “fast-paced esports and sports content”.

Gal Ehrlich, BETER CEO, said: “Ontario is an important step in building BETER’s North American business and a significant part of our global growth strategy.”

Valeria Tarchynska, BETER chief legal officer, added: “Securing our Ontario registration is a significant milestone and reflects BETER’s commitment to meeting the highest regulatory and compliance standards in every market we enter.”

Catalist Sports pens deal with IC360

Catalist Sports has partnered with IC360 to add the group’s real-time alert capabilities to its official sports content.

The deal will cover “rapid notifications” relating to tennis events, including the Australian Open, World Tennis Tour and World Team Tennis.

James Monk, Catalist Sports vice-president and general manager, said: “This partnership allows us to identify and respond to potential concerns quickly, while providing regulators and our partners with further confidence in the safeguards we put in place.”

Eric Frank, IC360 co-CEO, added: “Together, we can help create a secure and transparent environment in which premium sports content can be offered responsibly across regulated sportsbooks and the prediction market ecosystem.”

Playnetic goes live with Svenska Spel

Playnetic has launched a series of titles with Swedish operator Svenska Spel via the Light & Wonder aggregation platform.

Under the remit of the deal, Playnetic games such as Assassin of Rom and 7 Djinn Wishes will go live with the operator.

Kai Botha, Playnetic chief commercial officer, said: “Going live with Svenska Spel Sport & Casino is a great milestone for Playnetic and a strong opportunity to put some of our games in front of a new audience.”

Adam Olsson, Svenska Spel content manager, added: “We’re pleased to introduce these titles to our players and look forward to seeing how they perform as part of our wider content offering.”

Octoplay integrates with Napoleon

Octoplay has launched its content with Belgian operator Napoleon, marking an expansion in the supplier’s relationship with parent company Super.

Octoplay was already live with Superbet in Brazil, with the Napoleon deal strengthening the firm’s footprint in Europe.

Ralitsa Georgieva, Octoplay CEO, said: “Napoleon is a strategic addition to our Belgian footprint and a natural next step in our partnership with Super.”

Mattia Manzo, Napoleon casino lead, added: “Octoplay’s track record across European regulated markets made them a strong fit for our casino offering.”