This week in B2B news (7 February) 

OddsMatrix lands LeoVegas deal 

OddsMatrix, EveryMatrix’s sportsbook platform and odds feed segment, will be integrated into LeoVegas Group’s proprietary sportsbook platform. 

In turn, the OddsMatrix odds feed will be customised to suit LeoVegas Group’s requirements, enabling the operator access to “enriched market odds”, bolstering the user experience in the process. 

Erik Nyman, EveryMatrix Americas president, said: “We’re delighted to be partnering with such a household name as LeoVegas Group, particularly at such an important moment for the brand as it expands its operations across the world and transitions to a new proprietary sportsbook.  

“Our odds feed has consistently proven to be a valuable addition for tier-one operators, and we’re committed to doing exactly that with LeoVegas.” 

Yaspa pens Playbook partnership 

Yaspa, a real-time payments provider, has joined forces with Playbook Engineering to produce instant bank payment solutions for Playbook’s operator partners. 

The partnership aims to ensure players can enjoy an improved and secure payment experience, using Pay by Bank for deposits and withdrawals.

James Neville, Yaspa CEO, explained: “We’re delighted to join forces with Playbook Engineering, a company that shares our commitment to advancing the igaming industry.”

Luke Cousins, Playbook Engineering commercial director, added: “When enhancing our payment systems, it was crucial for us to partner with a provider that could match our vision for innovation and deliver a modern, user-friendly experience. Yaspa stood out as a leader in open banking and igaming payments.” 

SOFTSWISS’ jackpot tool secures Brazil boost 

SOFTSWISS has announced that its Jackpot Aggregator has been certified for the recently regulated Brazilian market. 

The engagement tool has been deemed to meet all technical and legal requirements as outlined by Brazil’s regulatory body, the Secretariat of Prizes and Bets (SPA). 

Angelina Stasiuk, head of business line at SOFTSWISS Jackpot Aggregator, explained: “We are thrilled to bring the Jackpot Aggregator to the Brazilian market. Brazil is a massive and rapidly growing market, and we already have potential certified clients there that are actively seeking innovative engagement tools.  

“The Jackpot Aggregator is the perfect solution to meet these demands, providing operators with powerful tools to enhance player retention and engagement.” 

BGaming’s latest Latam move 

BGaming has been granted a licence to operate in Brazil, with the supplier’s gaming software and portfolio approved by Gaming Associates Labs (GA Lab) and Gaming Laboratories International (GLI). 

As a result, BGaming is now able to work with all operators in Brazil’s regulated market, representing the firm’s latest Latam expansion after it obtained licences to operate in both Peru and Colombia at the back end of last year. 

Antonina Ivanova, head of legal and compliance at BGaming, remarked: “Brazil is one of the most dynamic igaming markets in the world right now. Receiving this approval is a massive milestone for BGaming and a testament to our entire team’s hard work and dedication.  

“Latin America plays a pivotal role in our global expansion strategy, and securing this certification makes a strong statement about the company’s intention to shake things up throughout 2025.” 

Games Global to create Assassin’s Creed slots 

Games Global has partnered with Ubisoft to develop a series of Assassin’s Creed-themed slots. 

The world-renowned game, which has sold more than 230 million copies, has granted the supplier with exclusive IP rights that will be used to create four story-driven slots.

Andy Booth, Games Global chief product officer (CPO), said: “Ubisoft is a true pioneer in the entertainment industry and has cultivated a catalogue of household franchises in the video game sector. 

“This partnership enables Games Global to deliver impactful content to players worldwide by combining the engaging lore of Assassin’s Creed with the strength of its iconic brand.” 

Delasport’s Brazil expansion 

Delasport has secured expansion into Brazil, with the supplier now able to offer its “highly innovative technology and comprehensive player engagement” tools to local operators. 

Those services include a fully managed, localised sportsbook, AI-driven personalisation and engagement products, as well as advanced risk management and fraud prevention solutions. 

Unai Concha, senior business director at Delasport, explained: “Brazil represents a key milestone in our global expansion strategy, and we are happy to launch with the first partner and another one on the way.

“We are thrilled to bring our premium sportsbook and igaming solutions to Brazilian operators, empowering them with the best technology available in the industry today.” 

GR8 Tech looks internally for chief client officer 

GR8 Tech has promoted from within to appoint Kateryna Pozdnysheva as the supplier’s chief client officer (CCO).

The firm said Pozdnysheva brings “deep industry expertise, strong leadership, and a passion for client success” to her new position, one that will see her tasked with ensuring client requests are resolved efficiently, as well as producing tailored solutions to meet the needs of partners. 

“In this new role, I am focusing not only on retention strategies but also on driving the overall business growth of our clients,” Pozdnysheva explained. “This requires deeper collaboration, a clear understanding of their challenges, and the ability to quickly adapt to market shifts.  

“The key takeaway for me has been the importance of being proactive; anticipating client needs rather than just responding to them and using cutting-edge technology to deliver tailored solutions.”