This week in B2B news (28 February) 

Yggdrasil lands Rank Group deal 

Yggdrasil has secured a partnership with Rank Group to offer its slots portfolio across the operator’s brands. 

The deal, which will see the supplier significantly expand its reach within the UK, means Grosvenor Casinos and Mecca Bingo players are able to engage with Yggdrasil titles.

Jose Simon, Yggdrasil chief commercial officer (CCO), explained: “The Rank Group offers us an incredible opportunity to grow our market share in a competitive jurisdiction with a leading operator, and we couldn’t be more pleased with this partnership.” 

Nolan Frendo, Rank casino games manager, added: “Yggdrasil needs no introduction as a creator and distributor of truly great content, and we pride ourselves on being able to attract the best games from the biggest names in the industry for our players.” 

BeBettor appoints new CCO and growth head

Data analytics platform beBettor has bolstered its C-suite with the addition of a new CCO and chief growth officer (CGO). 

CCO Graeme Price and CGO David Black both bring 25 years of experience each in sales and igaming respectively, with Black a founding member of Microgaming in 2001, before serving as COO of Continent 8. 

Both have joined to “steer beBettor into its next phase of growth” according to bosses, with more commercial expansion touted soon, alongside maximising the lifetime value of players for its UK-facing operator clients. 

Harry Cott, beBettor CEO, said: “We are thrilled to expand our leadership team with the addition of David and Graeme, two heavy hitters in the industry.”

Continent 8’s Missouri expansion 

Continent 8 Technologies has announced further US expansion and launched a data centre and managed and professional services in Missouri. 

Ahead of the state’s regulated sports betting market launch operators and suppliers will have immediate access to the firm’s data centre, as well as its range of services that enable a quick deployment of secure gaming platforms. 

Michael Tobin, Continent 8 Technologies CEO and founder, stated: “The approval of Missouri Amendment 2 highlights the continuous growth of the regulated and highly competitive US online sports betting market.

“We are thrilled to already be engaged with numerous customers and actively preparing their environments for the soon-to-open market.”

Thunderkick secures Netherlands boost

Thunderkick has announced a partnership with JACKS.NL that will see the supplier provide a selection of its slots to the Dutch operator. 

The deal, facilitated by Bragg, will enable Thunderkick to push games such as The Wildos 2 and Esqueleto Explosivo 3 to the firm’s customers. 

Fredrik Ekholm, Thunderkick head of sales, explained: “JACKS.NL is an established Dutch brand and we are excited to join forces to provide more players across the Netherlands with access to Thunderkick’s distinctive portfolio.” 

“We are always looking for opportunities to strengthen our position in European markets, and striking a deal with such an esteemed operator improves our position in an important jurisdiction.”

SIS’ esports league live on four continents with Dafabet 

SIS has gone live with its H2H Global Gaming League product in Asia, Europe, Africa and Latam courtesy of a new partnership with Dafabet. 

Dafabet players are now able to access the esports betting product that presents short-form betting opportunities across 200,000 annual events, including esoccer and ebasketball fixtures. 

Prean Naidu, SIS commercial manager for UK, Europe and Asia, explained: “The launch of H2H Global Gaming League events with Dafabet represents a significant milestone for SIS as we continue to expand the global reach of competitive gaming.” 

James Barnfather, Dafabet head of sports, added: “Integrating SIS’ ebasketball and esoccer events into our offering is an exciting step forward for our brands. These products align perfectly with our commitment to providing cutting-edge solutions that resonate with our players across Asia, Europe, Africa and Latin America.” 

Aviatrix joins forces with Jackpot City 

Aviatrix has confirmed that Jackpot City has become the latest operator to add its crash game to its site. 

As a result, Jackpot City players now have access to all of Aviatrix’s features, such as “intuitive gameplay, customisable planes and regular tournaments”.

Anastasia Rimskaya, chief account officer at Aviatrix, said: “Jackpot City needs no introduction. It’s a world-class brand that’s trusted to offer the very best in online gaming. That’s why we’re so proud to see Aviatrix added to the Jackpot City content offering.” 

Jackpot City’s Phillip Superamonien added: “We want to give our players access to the most fun and engaging games around, so it was an easy decision to integrate Aviatrix. This is a fantastic title that is really setting the standard for crash games, pushing boundaries and delivering fresh, fun ideas.”