This week in B2B news (20 June)
All the latest updates from the supplier side of the industry, including developments from Wazdan, Kambi and GRID
Wazdan gets European boost
Wazdan has expanded its European reach thanks to a new partnership with Romanian operator VivaBet.
The deal will see more than 120 of the supplier’s titles made accessible to VivaBet players, while the operator will also benefit from Wazdan’s “engagement-boosting mechanics”.
Magdalena Wojdyla, head of account management for Europe at Wazdan, said: “We are pleased to announce an exciting new venture with VivaBet as Wazdan continues to expand its impressive footprint across Europe’s crucial markets.”
Secaci Matei, head of casino at VivaBet, noted: “Our strategic goal and commitment towards our player base is to provide the best online casino experience across Romania, and with Wazdan’s lineup of bold, high-volatility slots, we are firmly in place to exceed commercial targets.”
Greentube gains ground in the US
Greentube has secured access to the Pennsylvania online casino market thanks to a new deal with Caesars Entertainment.
As a result, titles from Greentube’s catalogue are now live, powered by the Light & Wonder aggregation platform, exclusively on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.
Patrick Igras, sales and key account manager at Greentube, said: “This launch is not only a key milestone for us but also a sign of our commitment to expanding our presence across the US.”
Ricardo Cornejo Rivas, vice-president of online gaming at Caesars Digital, added: “We’re always exploring new ways to deliver exceptional entertainment to our players, whether at our world-class destinations or through our online casino platforms. Partnering with Greentube reflects that commitment.”
The Unit partners with ParUp Golf for app launch
The Unit has been selected as ParUp Golf’s app development partner.
Accessible and free to download via both the App Store and Google Play, ParUp Golf looks to elevate golf experiences by creating a digital clubhouse that can schedule and monitor rounds.
The app, which has been fully developed by The Unit, will soon unveil a peer-to-peer betting feature.
Paddy Casey, The Unit co-founder, said: “We are very proud to have played our part in bringing ParUp Golf to market. It’s an innovative and incredibly useful platform that will add more excitement and gamification to the recreational, social golf experience.”
Ian Lowther, founder of ParUp Golf, added: “The technology provided by The Unit allows ParUp to create and maintain a more inclusive, more interactive and more memorable golfing journey – via high-quality, easy-to-use reliable tech.”
Kambi extends JOI Gaming deal
Kambi and JOI Gaming have extended their partnership, continuing a deal first struck in December 2020.
In turn, Kambi will continue to power JOI’s Netherlands-facing brand JACKS.NL with its turnkey sportsbook solution.
Werner Becher, Kambi CEO, said: “We are delighted to extend our valued partnership with JVH group. The success of JACKS.NL since its launch is a testament to the quality of their brand and operational expertise, combined with the power and flexibility of Kambi’s turnkey sportsbook.”
Eric Olders, founder of JOI gaming, added: “Kambi’s premium sportsbook has been instrumental in allowing us to become a go-to destination for sports bettors in the Netherlands. Their commitment to innovation and providing a top-tier product aligns perfectly with our vision for JACKLS.NL.”
GRID’s new widgets
GRID has rolled out its latest product, Game State, a widget produced to enhance engagement and monetise esports content.
The widgets will also include match stats, player positions, heatmaps and esports teams’ logotypes, players and images, courtesy of GRID’s rights holder relationship.
The new tools will debut ahead of the CS2 Major Austin and Valorant Masters Toronto.
Mikael Westerling, chief sales officer at GRID, remarked: “With Game State, we’re bringing scoreboards, stats, maps and momentum into a single, sleek experience – optimised for mobile and purpose-built for the way esports fans and bettors engage today.”
Ex-Better Collective head to direct Technology in Gaming Conference 2025
Industry stalwart Shona O’Donnell is set to spearhead the inaugural Technology in Gaming Conference 2025 (TiG 2025), a new event created specifically for igaming C-suite and senior executives.
O’Donnell will oversee the conference that will take place prior to iGB LIVE on 1 July, as it looks to bring together thought leaders from the igaming industry to discuss the challenges faced by the sector, as well as future opportunities.
Some of the topics expected to be addressed include AI and machine learning in igaming, compliance and security in regulated markets, as well as future-ready platform innovation.
The former Better Collective head explained: “As an industry driven by technology, I think it’s important to create a space that speaks specifically to the leaders developing and driving the change that has such a big impact on the growth and development of such an exciting sector.”