This week in B2B news (21 November)
All the latest developments from the supplier side of the industry, including updates from Playtech, Aviatrix and ScatterKings
Playtech strikes exclusive bingo deal with SkillOnNet
Playtech has announced it will become the exclusive bingo provider for SkillOnNet in the UK and Mexico.
The partnership includes brands such as PlayOJO and PlayUZU.
Marat Koss, chief interactive gaming officer at Playtech, said: “We’re pleased and excited to welcome SkillOnNet to the Playtech Bingo Network.”
Malcolm Farrimond, head of bingo at SkillOnNet, added: “We are delighted to partner with Playtech Bingo as we bring PlayOJO, PlayUZU and our new Zingo Bingo brand to their platform.
Atucha Strategic Advisory announces Immensity.AI as first client
Ramiro Atucha’s advisory firm has announced its first official client partnership with marketing analytics startup Immensity.AI.
The Boston-based client is set to launch its platform in the igaming industry. Atucha will join Immensity.AI as board adviser as part of the partnership.
“Our industry has struggled to calculate true customer acquisition cost and optimise for first-time depositors for years – until now,” said Atucha.
“Joining the superb team at Immensity.AI comes at a pivotal time for the industry, as these key metrics continue to rise and acquisition margins tighten.”
Paysecure partners with Approvely
Paysecure has announced a new partnership with US payments firm Approvely.
Paysecure clients targeting the US market will have access to Approvely’s processing capabilities, providing operators with “higher reliability” and “reduced risk”, according to the software company.
Viktoriia Degtiarova, co-founder and chief commercial officer at Paysecure, said: “This partnership, alongside Paysecure’s extensive product suite, gives operators a reliable and flexible way to access payment processing in the US.”
Chelsie Cooper, founder and CEO at Approvely, added: “The US is one of the most demanding payment markets in the world, and by joining forces with Paysecure, we’re making it easier for merchants to process transactions with confidence.”
Aviatrix enters Paraguay with Apostala
Aviatrix has struck a deal with leading Paraguayan operator Apostala, marking a further expansion into Latam.
Aviatrix has already brought its game to players in Brazil, Mexico, Colombia and Peru.
Alejandro Tamayo, general manager at Apostala, said: “We’re thrilled to welcome Aviatrix to Apostala. The game has built an incredible following across Latin America, and we know our players in Paraguay will love its exciting, fast-paced experience.”
Anastasia Rimskaya, Aviatrix chief account officer, said: “Paraguay is an exciting new market for us, and we couldn’t ask for a better partner than Apostala.”
TxODDS and OpenBet have entered into an agreement via which operators that use OpenBet will be able to access TxODDS’ data-delivery engine, TxFusion.
The suppliers said the new integration “empowers operators to respond faster to shifting odds, optimise risk/trading models and offer deeper, more dynamic markets to customers”.
Thomas McGrath, chief revenue officer at TxODDS, remarked: “We are delighted to partner with OpenBet to bring our Fusion data-platform to a truly global operator ecosystem.”
Jason Ayton, OpenBet senior vice-president of strategy, added: “By integrating TxODDS’ high-quality, fast and comprehensive pricing capabilities, operators gain a key competitive advantage – optimising margins, improving pricing performance and strengthening their overall product.”
ScatterKings makes its debut
ScatterKings has introduced its portfolio of slots games, with a trio of ex-Novomatic heads bringing the studio to market.
Steven Batchelor-Manning, Boro Brumen and Steven Cross are the execs behind the startup.
Cross, chief commercial officer at ScatterKings, said: “After years of hard work behind the scenes, we’re buzzing to officially launch into the igaming market.
“There are some truly great studios in this industry, but the overall quality is dropping as the market becomes increasingly saturated. What we need isn’t more games – we need better ones full of personality and genuine craftsmanship.”