This week in B2B news (23 January): new products, new job roles and a new Jeff Stelling podcast
All the latest developments from the supplier side of the industry, including updates from SOFTSWISS, Delasport and EveryMatrix
SOFTSWISS appoints first chief AI officer
SOFTSWISS has strengthened its long-term tech strategy with the appointment of Denis Romanovskiy as its first chief AI officer.
Romanovskiy will lead the rollout of the company’s centralised AI platform and drive responsible, large-scale adoption across all functions, according tothe supplier.
SOFTSWISS founder Ivan Montik said: “The creation of the chief AI officer role is a reflection of how critical artificial intelligence has become to the future of technology.”
Romanovskiy added: “Our focus now is on making AI a trusted, governed and economically efficient capability that delivers measurable productivity gains across every part of the business.”
OLBG names Jeff Stelling as brand ambassador and launches new podcast
OLBG (Online Betting Guide) has signed former Sky Sports host Jeff Stelling as its new brand ambassador, coinciding with the launch of The Jeff Stelling Show.
The podcast series will feature in-depth conversations with sports stars and celebrities.
Commenting on the new partnership, Stelling said: “I’m absolutely delighted to be joining OLBG and am excited about how we can develop this new podcast series.”
OLBG CEO Richard Moffat added: “This is a series designed to resonate with the loyal following Jeff has built over decades as one of British sport’s most recognisable personalities.”
Delasport unveils Betiator, a crash-style product for live sports betting
Delasport has introduced Betiator at ICE Barcelona, labelling it “a first-of-its-kind” product that fuses live sports with crash mechanics.
Designed to overhaul traditional in-play betting, Betiator aims to boost engagement and attract new demographics, the supplier said.
CEO Oren Cohen Shwartz said: “It’s a revolutionary new sports product … We’ve taken the tension people love in crash games and fused it with the emotional peaks of live sports.”
Flows announces new gamification layer FlashWins
Flows has revealed standalone instant-win gamification feature FlashWins, built via FlowsPlay, following the success of FlowsJackpots.
FlashWins triggers live in-session rewards through a countdown and prize ticker, all fully customisable without altering core game logic, according to the supplier.
CEO James King said: “FlashWins is a great example of what becomes possible when you separate the engine from the experience.
“FlashWins shows how easy it is to create high-impact gamification layers on top of Flows, test them in the wild, and evolve them fast all without touching the core platform.”
EveryMatrix releases new feature for turnkey sportsbook platform
EveryMatrix has rolled out Pass The Stats, which sees player-based bets roll over in the event of a substitution, with the original odds intact.
The feature will be available across the Premier League and Champions League for prop bet types such as goalscorer, assists, shots and cards.
Tor Skeie, CEO, OddsMatrix, said: “Adding Pass The Stats to our turnkey sportsbook platform puts us in a stronger position for what promises to be a huge football betting year.
“In this World Cup year, it’s essential we keep expanding our proposition to meet the needs of our growing tier-one clients and their increasingly demanding end users.”
1/ST CONTENT and Britbet bring US pool betting to UK racecourses
1/ST CONTENT has struck an agreement with Britbet that enables UK racegoers to place pool bets on major North American horseracing for the first time, debuting ahead of the Pegasus World Cup.
The partnership expands pari-mutuel liquidity and gives Britbet customers access to prominent US fixtures throughout the year.
Simon Fraser, 1/ST CONTENT senior-vice president international, said: “We’re confident we can build from this pools-betting keystone.”
Britbet managing director Nigel Roddis added: “This arrangement with 1/ST CONTENT allows us to make more use of the i-neda technology that drives our on-course betting terminals, delivering more content for on-course customers – even though time zone differentials and the racing on-course will necessitate that a selective approach is taken to what will be offered.”