Optimove iGaming Pulse April 2023: US retention rates lower than global average

Existing customers are important for any business. Naturally, they are crucial for operators in the igaming industry, where brand differentiation is challenging. Our April stats show that while the US conversion rate, ie. acquisition, is higher than the global average (43% to 41%), retention rates show US-focused operators trailing.

The global player retention rate the Pulse recorded from 200 operators stands at 70%, and the new player retention rate stands at 39%. The US appears behind on both counts at 60% and 35%, respectively.

An effective retention marketing strategy is crucial for US operators in particular, as they operate in highly competitive parts of the igaming industry. With more and more operators entering the market, it is becoming increasingly difficult to differentiate brands based solely on the products and services offered. The answer is often an increased focus on existing players, and long-term player relationships. In other words: better retention strategy. That’s true everywhere, and perhaps particularly in the US.

Sports KPIs 

Average monthly bet amount per active player – €547

Average number of bets per active player – 241

Average net gaming revenue per active player – €41.3

Average number of activity days per active customer – 6.2

Average number of deposits per player – 10.8

Average monthly single deposit amount distribution per deposit

Average monthly total deposit amount distribution per deposit

Casino KPIs

Average monthly bet amount per active player – €1,398

Average number of bets per active player – 1,033

Monthly net gaming revenue per player – €80.75

Average number of activity days per active customer – 6.08

Average number of deposits per player – 14.2

Average monthly single deposit amount distribution per deposit

Average monthly total deposit amount distribution per deposit

Stay tuned for Optimove’s iGaming Pulse report to be published next month.