This week in B2B news: Kambi inks Odds Feed+ deal with RETABET
All the latest developments from the supplier side of the industry, including updates from Playson, S Gaming and Vivid Gaming
Kambi inks Odds Feed+ supply deal with RETABET Group
Kambi has penned a multi-year deal with RETABET Group to provide its Odds Feed+ product to the Spain- and Peru-focused operator.
RETABET will gain access to the supplier’s entire library of traded odds via a single API integration.
Kambi said the product is a “premium odds feed solution” and can unlock “unmatched precision and margin performance”.
Werner Becher, Kambi CEO, said: “Our Odds Feed+ product gives operators the flexibility and choice they need to succeed in competitive marketplaces, and this partnership is another indicator of the trust leading operators are placing in Kambi’s ability to enhance margins and empower growth.”
Igor Extremo, RETABET Group COO, added: “In partnering with Kambi for Odds Feed+ we are gaining access to high-quality pricing across a huge variety of sports, unlocking even greater depth and coverage for our customer base and leveraging Kambi’s proven expertise to enhance our platform.”
Playson lands Hollywoodbets agreement
Playson has bolstered its presence in South Africa after penning a supply deal with local operator Hollywoodbets.
Under the remit of the deal, Playson will push an initial cohort of games, including Coin Strike: Hold and Win and Thunder Coins: Hold and Win, live with the operator.
Blanka Homor, Playson sales director, said: “As one of South Africa’s household names, Hollywoodbets offers an outstanding platform through which we can introduce our high-performing portfolio to an even wider audience.”
Wayde Dorkin, Hollywoodbets head of product, added: “Playson’s portfolio has earned an excellent reputation for delivering engaging gameplay and consistent results across regulated markets, making it a valuable addition to our product offering.”
S Gaming to launch new game exclusively with Bally’s
S Gaming is to exclusively launch its new slot title, Captain Jack’s Voyage, with Bally’s from 20 August ahead of wider public relief.
The pirate-themed game will go live with the operator next month in move S Gaming hailed as “another key milestone”.
Charles Mott, S Gaming CEO, said: “We are thrilled to bring Captain Jack’s Voyage exclusively to Bally’s.
“The gameplay is packed with non-stop action, and we can’t wait to see players take to the high seas with Jack.”
Vivid Gaming nets Hub88 partnership
Vivid Gaming has partnered with Hub88 to launch its content on the aggregator’s platform.
Via the deal, Hub88 operator partners will be able to gain access to Vivid Gaming’s portfolio across multiple regulated and emerging markets.
Aaron Axisa, Vivid Gaming commercial director, said: “We’re committed to delivering high-quality entertainment that stands out in an increasingly competitive market, and this partnership enables even more operators to offer our games to their players with a fast and seamless integration.”
Jessica Inglott, Hub88 head of supplier relations, added: “We are delighted to welcome Vivid Gaming to our platform, further diversifying our global offering with their highly engaging, top-tier content.”
RubyPlay expands Brazil footprint
RubyPlay has expanded its presence in Brazil after penning a supply agreement with Flutter-owned Betnacional.
RubyPlay games such as Brilliant Gems and Gummy Giga Match will be made available to Betnacional players via the deal.
Dima Reiderman, RubyPlay chief commercial officer, said: “Betnacional is a major player in Brazil’s regulated market, and this partnership represents an important milestone in our continued growth across Latam.”
Frederico Cunha, Flutter Brazil head of games, added: “We are always looking for opportunities to enhance our casino proposition and diversify the content available on our platform. Bringing RubyPlay’s games to Betnacional supports that goal.”
UAE operator adds IGT and Endorphina content
Play971, the UAE’s only licensed gambling platform, has added content from IGT and Endorphina to its offering.
The operator said the pair would add a “diverse mix of high-quality slot and table games set against immersive themes” to its portfolio.
Philippa Bowland, Play971 commercial gaming director, said: “Every business relationship that we form is driven by our mission to deliver world-class, responsible gaming entertainment.
“We are proud to welcome IGT and Endorphina – two globally respected brands – as we continue raising the standard for gaming.”
Delasport adds horseracing capabilities via BetMakers
Delasport has launched a new horseracing product for UK customers in partnership with BetMakers.
Delasport has integrated BetMakers’ capabilities into its sportsbook product to offer its operator partners a “native” horseracing solution.
Oren Cohen Shwartz, Delasport CEO, said: “Together with BetMakers, we are delivering a powerful horseracing product that reduces friction, improves cross-selling opportunities and gives operators greater control over the player experience and sportsbook performance.”
Martin Tripp, BetMakers COO, added: “Partnering with Delasport allows our racing capabilities to be delivered through a modern sportsbook environment, creating a strong proposition for operators that want to grow racing while improving the overall player experience.”