The multiplier effect: how ICONIC21’s Gravity Series is driving performance

In the race to capture player attention, multipliers have emerged as one of the most effective tools in the igaming arsenal. No longer just a feature in bonus rounds, they’ve evolved into core mechanics that directly impact engagement, session duration and overall revenue. For operators, this shift represents a measurable opportunity.

Multipliers turn ordinary outcomes into moments of heightened anticipation. A single 50x or 500x win can change a player’s perception of the entire experience. More importantly, these mechanics drive more frequent bets, longer sessions and increased reactivation.

How the Gravity Series uses multipliers to rewire engagement

ICONIC21’s Gravity Series was built around this exact principle. It takes familiar games like roulette, blackjack and sic bo, or virtual games staples like plinko, and reinvents them by embedding high-volatility multiplier moments directly into the core gameplay.

In Gravity Roulette, the player has the option to activate bonus numbers, where several random numbers per spin carry multipliers of up to 1000x. It doesn’t require a complex rulebook, but rather there’s just one extra decision that delivers high payoff.

In Gravity Blackjack, side bets like pairs and poker 3 carry random multipliers of up to 3,000x. The core game stays untouched, while side-bet engagement and average round value rise significantly. For operators, that translates into higher margins without disrupting the player’s base experience.

What the data says about operator impact

Market response to multiplier-enhanced games has reinforced their growing role in player engagement. ICONIC21’s own roadmap and design iterations in the Gravity Series have been shaped by direct operator feedback, which continues to prioritise high-impact features like bonus numbers, side-bet multipliers and variable volatility. These additions give players more reasons to interact, more layers of choice and, ultimately, more reasons to return.

Internally, ICONIC21 has seen a clear uplift in turnover across its Gravity titles, driven by side-bet volume, bonus opt-ins and the repeat play those features generate. Multipliers also support segmentation: casual players can stick to the base game, while high-intensity users are naturally drawn to the high-wins potential of opt-in multiplier mechanics.

Built for retention

One of the strategic strengths of the Gravity Series is also its modular design. Players can toggle between low, medium and high volatility options in titles like Gravity Plinko, letting them define their own risk/reward balance. This adaptability gives operators a broader reach across player types with a single game.

And these games are built to retain. Gravity’s signature ‘big moment’ features, whether it’s a 1,000x payout on roulette or a sudden gravity ball bonus drop in Plinko, are engineered to be memorable, consistent and shareable, all directly impacting acquisition and retention.

What’s next: fast formats, bigger multipliers

ICONIC21 is expanding the Gravity Series with formats that double down on speed and volatility. Gravity Wheel, launching soon, is a vertical wheel game show with fast rounds and high-frequency multipliers. It’s designed for quick engagement, social virality and dynamic play. This type of content is ideal for operators targeting mobile-first or attention-shifting audiences.

Also in development is Gravity Poker, set to introduce multiplier dynamics to a live poker-style game. It’s part of a broader trend: re-engineering familiar formats with layered volatility and faster win paths.

The operator advantage

Every multiplier mechanic, from bonus numbers to gravity ball to variable volatility tiers, was designed to increase turnover without inflating complexity. That means higher engagement from both casual and high-intensity players, more revenue from existing traffic and a faster path to adoption thanks to familiar base games.

Operators using the Gravity titles see direct results: increased side-bet volume, longer average sessions and sharper retention driven by repeatable bonus features. With Gravity Wheel and Gravity Poker on the way, the series is moving into even higher-yield formats.

With over 10 years’ experience in igaming, Edvardas Sadovskis is a results-driven professional with a deep understanding of the industry.

As chief product officer at ICONIC21, he drives the strategic vision, development and management of the product portfolio while also leading the marketing team to enhance brand presence and growth. Committed to innovation and continuous improvement, Sadovskis thrives on delivering impactful results in the evolving igaming landscape.