BetVictor opens up data-driven Man of the Match market
Partnership with WhoScored.com will enable firm to base results on stats rather than pundit opinion
BetVictor has sealed an exclusive partnership with football statistics provider WhoScored.com, enabling the firm to offer a new Man of the Match market which sees the results based on player data rather than pundit or sponsor opinion.
The firm will use statistical data provided by WhoScored.com who will also calculate the result, with bet settlement made within 10 minutes of the full-time whistle.
Initially available for English Premier League matches, BetVictor said it will soon be able to roll the product out to other football leagues across the globe.
“There is a strong appetite among our customers for a Man of the Match (MOTM) market that is objective and consistent, rather than one that relies on subjective pundit opinion and is often overlooked by the host broadcaster,” BetVictor’s head of automated trading, Chris Edwards, said.
“The MOTM market was only previously available on televised games in the EPL but we already expanded that to all EPL games over the first weekend,” he added.
The partnership is the latest in a series of updates the bookmaker has made to its sportsbook offering.
Most recently, the firm unveiled its new personalised search tool BetFinder for horseracing customers on mobile, as well as its Quick Cash Out function, which it claims to be the fastest way in the industry to cash out a bet.