Rabona scores deal with Napoli
In this article, brought to you by Rabona, the operator lifts the lid on its new partnership with Serie A champions Napoli
Rabona has agreed a partnership with Napoli to become the Serie A club’s official regional betting partner.
The partnership, which came into effect this month, arrives on the back of Napoli winning the Italian title last season.
The agreement will be led by the slogan ‘Be Napoli. Play with Rabona’ and include a series of fan activations, such as real-time streamed interviews with players, exclusive promotions linked to club landmarks and behind-the-scenes content.
“This partnership goes beyond banner space and impressions, focusing instead on technology-led brand-building that respects the integrity of sport while delivering measurable returns,” Rabona said.
The operator added the partnership would solidify its presence in football and elevate its brand across the globe.
Leonardo Giammarioli, Napoli chief global business officer, remarked: “We are proud to welcome Rabona as SSC Napoli’s new European betting partner. This partnership marks an exciting chapter for our club, as it brings us even closer to the millions of Napoli fans across Europe.
“We’re particularly enthusiastic about the spirit of innovation Rabona brings, and we look forward to exploring creative and engaging activations together that reflect the passion and ambition of our club and supporters.”
A Rabona spokesperson added: “We are very happy to be able to share our digital solutions with Napoli’s supporters. Our mission is to connect fans with their idols, and we have all the tools.
“We are genuinely excited about this partnership; it’s such a huge deal for us. Why? Because we’re fans, too. Just look at the name of our brand. ‘Rabona’ refers to a unique football move, famously loved by the legendary Neapolitan captain, Diego Maradona.”