This week in B2B news (10 May)

Games Global partners with UFC

Games Global has penned an exclusive deal with combat sport giants UFC to develop branded content influenced by the organisation.

The supplier will produce UFC-themed slot titles over the course of the three-year deal. The first title is expected to go live in July following a soft launch this month.

Andy Booth, chief product officer at Games Global, said: “Partnering with UFC, one of the most popular sports brands in the world, is significant for us and we look forward to showcasing our first title to the world in the coming months.”

Tracey Bleczinski, senior vice-president of licensing at UFC, added: “At UFC, we’re always looking for innovative ways to engage with our passionate fanbase around the world. 

“This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the octagon to life through unique UFC-themed slot titles.”

Hub88 strikes deal with Stake

Hub88 has become a partner of Stake to become the preferred aggregation partner of the crypto-first operator.

Stake will be able to provide its users access to Hub88’s entire content portfolio, including games from more than 120 studios. Alongside slot titles, Stake will boast live dealer and other igaming content through Hubb88’s offering. 

Mark Taffler, commercial director of Hub88, claimed: “We’re delighted to take our relationship with Stake to the next level. Fundamentally, we come from the same place as crypto is at the heart of what we both do.”

Ed Craven, Stake CEO, added:”We’ve grown to trust Hub88 implicitly and their transparency and approach to business makes us secure that we are provided with the best content offering with a superior tech stack and back-end support.”

3 Oaks Gaming enters South Africa

3 Oaks Gaming is set to go live in South Africa after securing a partnership with Supabets.

In turn, 3 Oaks Gaming’s games portfolio will now be accessible for players on Supabets’ online platform. This deal represents the firm’s first venture into Africa as plans for global expansion continue to take shape.

Sebastian Damian, 3 Oaks Gaming managing director, said: “This marks a pivotal moment for our company as we prepare for our content to seamlessly integrate with Supabets, enriching the gaming experience for South African players.”

Bavu Mpama, head of product at Supabets added: “3 Oaks Gaming offers an extensive collection of slots that we believe will captivate and entertain our users. This collaboration is part of our commitment to continuously enhance our casino offering for our players.”

Betbazar agrees partnership with SIS

Betbazar has confirmed a strategic partnership with SIS to bring its horseracing and greyhound racing products onto its aggregator platform.

The deal will see SIS’s suite of solutions, including its numbers offering, added to the Betbazar marketplace.

Andy Kelly, head of commercial partnerships at SIS explained: “We have spent many years refining our offerings to create an exceptional portfolio that appeals to both operators and partner platforms and I’m excited for the evolution of this relationship with Betbazar in the coming months and years.”

Max Sevostianov, Betbazar COO, added: “Our strategy is to continue expanding our portfolio with the industry’s most in demand providers to ensure our customers have access to the most dynamic sports betting and casino content in the market.”

Golden Whale’s expansion plans boosted

Golden Whale Productions has formed a new strategic partnership with advisory firm SCCG Management.

Golden Whale specialises in AI and machine learning-powered solutions and plans to expand its services across the Americas with SCCG’s support.

Stephen A. Crystal, SCCG founder, said:  “Golden Whale Productions brings a wealth of expertise and a proven track record in data science to the gaming industry. 

“By combining their state-of-the-art technology with our global reach and extensive industry relationships, we are well-positioned to deliver unparalleled value to gaming operators worldwide.”

Eberhard Dürrschmid, Golden Whale CEO, added: “By teaming up with an industry expert like Stephen, we’ll be able to broaden our horizons, expand our reach and really start pushing our products across the Americas and beyond.”

NuxGame bolsters payment options with Apcopay

NuxGame has enhanced its online casino platform with the addition of payments solution supplier Apcopay.

By integrating the payments provider, NuxGame said it would provide partners with “everything they need for multi-channel and multi-currency payment options”.

Denis Kosinsky, NuxGame COO, explained: “Apcopay’s fully integrated solution presents us with a huge range of additional payment options worldwide, significantly improving the offering we present to our operator partners.

“We are committed to giving our clients the widest range of scalable and stable payment services, as we continue to operate at the forefront of platform technology.”