This week in B2B news (12 January)

OddsMatrix sets record financial year

OddsMatrix has achieved its best ever year in terms of profitability and total bets for tier one customers.

There has been a 75% year-on-year rise in total bets, from 109 million to 183 million while profitability has spiked 90% from €100.2m to €191.1m.

Tor Skeie, OddsMatrix CEO, said: “The last 12 months have involved a huge amount of work across not just OddsMatrix, but also the group.

“This is now paying off with a record set of numbers that we fully intend to continue to build on in 2024 and beyond.”

GameOn appoints media expert as content strategist

GameOn Marketing has appointed Erin Gallagher to a new content strategist role.

Gallagher arrives from working in the igaming industry as a media executive, senior media executive and then media manager at SBC over the course of five years.

Andy Blackburn, GameOn Marketing COO, said: “[Erin’s] deep understanding of the industry, coupled with her media management skills, will undoubtedly strengthen our offering to the industry as GameOn continues to grow in 2024.”

Gallagher added: “The company’s specialised focus on B2B PR in the igaming sector perfectly aligns with my expertise and passion.”

Soft2Bet expands reach in Sweden with new brand

Soft2Bet has launched its mobile-driven gaming brand in Sweden, Quickcasino.se.

The platform went live in autumn 2023 and offers casino games and sports betting markets including football, basketball and tennis.

Yoel Zuckerberg, Soft2Bet CPO, said: “Quickcasino.se represents our commitment to innovation and excellence in the igaming sector.

“By providing a versatile and user-centric platform, we’re not just launching a product; we’re shaping the future of online gaming for businesses around the world.”

Underdog Fantasy joins forces with fraud prevention firm to protect users

A partnership has been struck between Underdog Fantasy and fraud prevention firm Sift.

The deal sees the Sift’s global data network of one trillion annual events to identify high-risk transactions adopted by the DFS operator.

Dustin Cooper, Underdog Fantasy CFO and COO at Underdog Fantasy, said: “Sift’s industry expertise and innovative use of machine learning allow us to instantly identify and block emerging fraud threats without creating hurdles for our players.”

Armen Najarian, Sift CMO, added: “Underdog Fantasy abides by a player-first mentality, and we’re confident our solution will help them do even more to protect their community without compromising a great user experience.”

Low6 innovates WhoScored.com’s fantasy sports output

WhoScored.com and Low6 have joined forces to further innovate the platform’s fantasy games.

As part of the new agreement, WhoScored.com’s fantasy sports will combine digital player cards and pack openings with fantasy points scoring.

Stuart Simms, Oddschecker Global Media CEO, said: “We believe this collaboration will not only enhance user engagement but also open up new avenues for revenue generation through in-app purchases.”

Jamie Mitchell, Low6 CEO, added: “We are excited to partner with WhoScored.com who have built a mass following amongst sports fans and are the perfect fit to engage with our game.”

iGP’s centralised hub to provide Amigo Games content to operators worldwide

Games supplier Amigo Games has confirmed a partnership with igaming technology solutions firm iGP.

Amigo Gaming’s content will now be made available to operators across the world via iGP’s new centralised hub.

Elliott Banks, iGP sales director, said: “Forging partnerships like this one is incredibly fulfilling, it brings their innovative vision to fruition, enhancing the way games reach end users.”

Marga Fernández, Amigo Gaming director of business development, added: “We believe that this partnership will allow us to broaden the reach of our slots to a wider audience, delivering an exceptional gaming experience.”

Buyapowa strikes deal with Playtech

Playtech and Buyapowa have paired up to offer a cost-effective customer acquisition strategy to igaming.

The deal will see the expansion of Playtech’s network using Buyapowa’s referral solutions.

Gideon Lask, Buyapowa founder and CEO, said: “With Playtech’s extensive reach and technological prowess, we are poised to redefine how online gaming brands acquire new customers.”

Mark Jones, Playtech SAAS commercial partnerships, added: “In a market where consumer behaviours are rapidly evolving, this partnership will allow our licensees to implement a referral marketing strategy that is both effective and user-friendly.”