This week in B2B news (14 June)

Bede Gaming pursues personalisation

Bede Gaming will provide its operator partners with new products as a result of its new strategic partnership with data and AI firm Future Anthem.

In turn, Bede Gaming will boast an advanced level of real-time, data-driven personalisation for every step of the player journey across all verticals thanks to Future Anthem’s Amplifier AI product.

Colin Cole-Johnson, Bede Gaming CEO, declared: “We are dedicated to a customer-centric product offering, with Amplifier AI being the latest of our continuous efforts to enhance the platform’s features and services.”

Future Anthem CEO Leigh Nissim added: “This collaboration offers significant potential to improve and innovate player experiences, something that all operators should strive for as the race to real-time personalisation heats up.”

Oddin.gg strikes deal with Betsson

Oddin.gg has announced a partnership with Betsson that will see the supplier’s odds feed and extensive esports statistics deployed across the operator’s platforms.

Betsson aims to enhance the quality of its esports offerings, improving market depth and reliable live betting. The deal with Odin.gg is viewed as a chance for the operator to improve its market presence and product strength.

Marek Suchar, managing director and co-founder at Oddin.gg, said: “We share Betsson’s vision of delivering the industry’s finest customer experience and are proud to contribute our advanced odds feed and detailed statistics to this endeavour. 

“Partnering with yet another top tier regulated operator looking to tap into the potential of esports is a significant milestone for us at Oddin.gg. We’re excited to be part of Betsson’s journey in setting new standards for customer engagement and satisfaction in esports betting,” he added.

Ocean88 ready to launch after Delasport backing

Ocean88 will launch later this year and benefit from Delasport’s turnkey solution.

The technology on offer from the supplier includes the ‘My Casino’ feature allowing Ocean88 users to tailor their lobby so that they can start playing a preferred genre, type, or a specific game.

Delasport’s VP of business development Rosaire Galea Cavallaro said: “Ocean88 brand players will soon enjoy a superior casino experience boosted with cross providers jackpot, in-game quick deposit on mobile devices, and more.”

Elsewhere, Delasport has also expanded further in Ontario after landing an agreement with Canadian sportsbook Green Brick Labs.

The supplier will provide its ‘Plug & Play iFrame’ solution, with the news coming months after Bulgaria-based firm secured a licence to operate in Ontario.

Cavallaro added: “Our Plug & Play sportsbook iFrame solution will skyrocket GBL’s operations due to the high quality of service they will be able to provide to their customers and we couldn’t be prouder.”

Betway unveils ultimate Euro 2024 guide

Betway as published a comprehensive Euro 2024 guide for fans as the tournament gets ready to kick-off today, 14 June.

The online hub includes info on each host city, including the best places to eat and stay, as well as guidance on disability access for fans.

Chad Yeomans, Betway global head of PR and comms, said: “With millions of people set to embark on Germany for Euro 2024; we decided to create the ultimate guide for fans; with plenty likely heading to the country for the first time.

“Whether you’re looking for the best places to eat/drink/sleep or the best activities to do while staying in the city; or whether you’re looking for local phrases, disability access or the best selfie spots, Betway’s Ultimate Guide has you covered.”

BETER joins forces with Sporty Group

BETER has secured a partnership with Sporty Group, owner of the SportyBet brand and platform.

In turn, SportyBet’s players will gain access to BETER’s in-house Setka Cup table tennis and ESportsBattle tournaments.

BETER CEO Gal Ehrlich said: “We see huge potential for our products across Africa and what better way to enter the market than through a deal with one of the region’s most prestigious operators.”

Gregory Parsons, VP of business development at Sporty Group, added: “We believe in offering our users engaging and relevant content and, considering what BETER has to offer, it made sense to enter into partnership and add its content to our overall offering globally.”

Altenar announces Kero Gaming agreement

Altenar has become the first sportsbook supplier to deliver Kero’s bespoke technology to its customers.

Kero’s micro-betting offering includes personalised markets contextually relevant to gameplay.

Kero football markets will become available to Altenar customers before Euro 2024, with plans to expand market coverage to basketball, baseball and American football later this year.

Antonis Karakousis, director of operations at Altenar, said: “Micro-betting is the future of sports betting, but it requires robust and sophisticated technology, well-architected frameworks, and rock-solid processes to overcome the challenges.”

Tomash Devenishek, Kero Gaming CEO, added: “Altenar is a dynamic force in the gaming industry, renowned for their expansive and happy global customer base. We are thrilled to be partnering with such a distinguished company.”

Relax Gaming enters second state with BetMGM

Relax Gaming’s US-facing brand, RLX Gaming, is set to go live in Pennsylvania with BetMGM.

RLX Gaming’s portfolio of games will go live, effective immediately, continuing its US expansion after last December’s successful launch in New Jersey.

Martin Stålros, Relax Gaming and RLX Gaming CEO, said: “We have had a very encouraging start in New Jersey together with BetMGM and we’re delighted that our games resonate so well in the market.”

Oliver Bartlett, BetMGM VP of gaming product and content, claimed:  “As the first operator to bring Relax Gaming/RLX Gaming to the States, we are excited to continue to expand to new markets.”