This week in B2B news (15 September)
All of the latest news from the supplier side of the industry, including updates from Black Cow, Push Gaming and Playson
Incode Technologies lands MaxBet partnership
Incode Technologies has agreed a partnership with MaxBet.
The deal will see Incode Technologies’ AI onboarding technology used across MaxBet’s land-based and online platforms.
Ricardo Amper, CEO and founder of Incode Technologies, said: “Working with one of Eastern Europe’s leading operators is a proud moment for the business. Incode’s biometric, integrated identity platform allows MaxBet to manage user identity journeys from onboarding and verification to orchestration and analytics all within a single platform.”
Ninoslav Lazarević, online director at MaxBet, added: “The integration of Incode’s transformative technology significantly raises the bar for identity verification processes within the gambling industry, not just in Serbia but throughout the Balkans.”
Black Cow appoints new head of business development
Black Cow has named Sarah Agostini as its new head of business development.
In her role, Agostini will build existing and new sales pipelines with operators and game developers, as well as raising Black Cow’s profile by focusing on product education.
Max Francis, CEO at Black Cow Technology, said: “I am thrilled to welcome Sarah to the team as our head of business development. She is an incredible talent with a proven track record in sales and business development and is the perfect candidate to help Black Cow achieve and surpass its growth targets.”
Agostini added: “It’s an honour to join Black Cow and to be responsible for structuring its sales pipeline, deliver valuable feedback to the wider team and connect with more operators and suppliers that could benefit from our incredible suite of solutions.”
Push Gaming enters Greek market
Push Gaming has entered the Greek market after striking a deal with Kaizen Gaming.
It is the latest development for the supplier after integrating with Betway and bet365 and launching in Italy earlier this year.
Fiona Hickey, director of new business and markets at Push Gaming, said: “It’s an incredible achievement to be entering the Greek market so soon after our launch in Italy. Establishing ourselves with the largest gaming operator in the jurisdiction is a testament to the phenomenal success and global recognition our titles have accrued.”
Vangelis Dedoulis, director of product, gaming and rewards at Kaizen Gaming, added: “We are delighted to be the first operator delivering Push Gaming’s titles to our player base in Greece, enhancing our content with their numerous hits and ensuring a rich array of entertainment is available to our customers.”
Playson extends presence in Switzerland
Playson has partnered with Pasino to strengthen its position in the Swiss market.
Playson’s casino games will now be available on Pasino’s online offering, meaning its content is now live with seven operators in Switzerland.
Blanka Homor, sales director at Playson, said: “To now be live with seven of the top 10 operators within Switzerland is testament to how Playson’s content resonates with local players and sparks engagement.
“Our amazing portfolio continues to grow and Pasino players will have the opportunity to experience some of the games that already proving so attractive to the country’s population.”
Rupert Ecker, managing director at Pasino, added: “Playson’s portfolio of engaging titles have always proved a hit with Swiss players and we are delighted to be able to exhibit them at Pasino.
“Pasino always wants to sign deals with the best providers in the industry and Playson fits that category with its enchanting catalogue of titles.”
ESA Gaming granted South African licence
ESA Gaming will make its debut in South Africa after securing a licence to supply its content in the market.
The Western Cape Gambling and Racing Board has granted ESA Gaming a certificate of suitability and its games are available to operators through supplier Kiron Interactive.
Zorica Smallwood, director at ESA Gaming, said: “South Africa is a market with huge potential, and we’re delighted to receive our certificate of suitability to supply our games in the Western Cape.
“Our EasySwipe portfolio of content has been extremely well received in nearby territories such as Kenya and Mozambique, and we’re confident we’ll hit the ground running in South Africa as well.”
RiskCherry seals UK approval
RiskCherry has been awarded a licence by the Gambling Commission.
Following licence awards in several European countries including Sweden, Denmark and Spain, the Gambing Commission approval means Risky Cherry has now been approved in 12 regulated markets.
Mihael Mladenov, COO of RiskCherry, said: “Our GC approval marks a pivotal moment for RiskCherry as we continually expand our footprint in critical regulated markets.
“By simplifying the certification process, we are uniquely positioned to help our clients scale their operations efficiently.”