This week in B2B news (16 August)
All the latest news from the supplier side of the industry, including updates from SIS, Incentive Games and Swintt
SIS partners with Admiral for esports expansion
SIS has launched its esports portfolio with online casino operator Admiral.
The deal will see Admiral customers initially gain access to SIS’ eSoccer portfolio before the supplier’s basketball content is rolled out in the coming months.
Angel Calderon, SIS head of sales for Latam and Iberia, said: “We are delighted that eSoccer and eBasketball are launching as part of Admiral’s product offering, which is a testament to the high-performance of our end-to-end solution which significantly elevates wagering experiences for bettors.
“We look forward to working with Admiral and maximising the potential of our engaging product.”
Swintt makes a splash
Swintt has unveiled a new slot title, Big Fish, which offers players the chance to win up to 2,100x their stake.
The five-reel, 10-payline title also offers players with free spins and a buy feature games option.
David Mann, Swintt CEO, said: “Our SwinttPremium games have a great track record for making waves in the igaming space. And in Big Fish, we’ve come up with a fresh twist on the classic slot formula that could see players reel in big prizes of up to 2,100x their bet.
“Providing the perfect mix of live casino-style graphics and gameplay and innovative bonus features, we think the game has all the makings of a fan favourite, and we can’t wait to see it how it rocks players’ boats when it debuts at all online casinos that host Swintt slots.”
1/ST Technology nets Turkish Jockey Club deal
1/ST Technology’s AmTote brand, in partnership with OneBet, has secured a full wagering platform and global distribution rights deal with the Jockey Club of Turkey (TJK).
AmTote will provide the tech for sports betting operations within Turkey while media and wagering distribution rights for TJK racing will now be exported around the world.
Keith Johnson, 1/ST Technology president, said: “1/ST Technology and AmTote are thrilled to have earned TJK’s business, in conjunction with our OneBet and B2E colleagues, and to now collectively call them our partners.
“Our companies are aligned in the betterment of horse racing on the global stage, and the critical wagering operations that underpin it.”
Tuncel Aydin, TJK CEO, added: “This partnership not only enhances the betting experience within Turkey, but also plays a crucial role in marketing the media and wagering rights of Turkish races internationally.”
Bet365 expands F2P portfolio with Incentive Games
Bet365 has once again tapped Incentive Games to launch a free-to-play title on its platform in the shape of Prize Matcher.
The game sees players earn prizes via collecting symbols throughout the week, with prizes including free spins and bet credits.
Amy O’Donnell, Incentive Games head of product, said: “Prize Matcher is a premium free-to-play game and is a testament to the years-strong partnership between Incentive Games and bet365.”
A bet365 spokesperson said: “Yet again Incentive Games has delivered on a brilliant free-to-play product for bet365. With customers able to uncover matching symbols and win free spins, golden chips or free bet credits, Prize Matcher becomes a welcome addition to our bet365 Games product platform.”
1X2gaming’s portfolio goes live with Alea Gaming in Latam
1X2gaming titles have been made available on Alea Gaming’s Latam-facing aggregator platform.
Games from the studio, including Plinko GO and 420 Blaze It, will be made available across the region to operators by tapping into the Alea Gaming hub.
Giulia Bianco, 1X2 Network account management team leader, said: “We are excited to partner with Alea Gaming and bring more of our games to the Latin American market. This expansion aligns with our strategy to expand our reach and provide players with unique and engaging content.”
Eduard Verdaguer, Alea Gaming partnership manager, added: “We are excited to add 1X2 Network’s diverse gaming content to our platform and we are confident that these titles will resonate well with our Latin American players.”
BGaming teams up with BlueOcean Gaming
BGaming has expanded its reach throughout Europe after penning a supply deal with aggregator hub BlueOcean Gaming.
BGaming’s full slate of games will be put in front of BlueOcean’s operator network, with the aggregator platform already hosting more than 13,000 online casino games.
Marina Ostrovtsova, BGaming CEO, said: “As our portfolio continues to grow and diversify, more players than ever are seeking out our games. We are delighted to partner with BlueOcean Gaming to deliver our entire portfolio to the screens of more players than ever.”
Sara Turk, BlueOcean Gaming head of content, added: “We’re pleased to welcome BGaming as a partner, and we’re excited to bring their engaging games to even more audiences across our markets.”