This week in B2B news (16 June)
All of the latest news from the supplier side of the industry, including updates from Kambi, Boldplay and EveryMatrix
Kambi secures Swedish B2B licences
Kambi has obtained five-year permits to continue providing its technology and services in Sweden.
The announcement comes on the heels of Sweden passing a bill last year which required suppliers to acquire new permits in an attempt to limit the size of the black market.
Kambi chief legal officer David Carter explained how important this move was for the firm.
Carter said: “We are pleased to have obtained the necessary B2B gambling permits for Sweden which, given Kambi’s heritage, has long been one of our most important markets.
“This further showcases our commitment to upholding the utmost standards of compliance and regulatory requirements which is a cornerstone of Kambi’s success as the world’s leading B2B sportsbook.”
Greentube announces Netherlands expansion with bet365
Greentube has expanded its portfolio in the Netherlands after teaming up with bet365.
Under the remit of the deal, the supplier will launch its portfolio of content with the Stoke-on-Trent-based operator.
Greentube commercial director David Bolas hailed the move and praised the ongoing relationship with bet365.
Bolas commented: “We are delighted to take our games live in the Netherlands with one of the biggest operator names in the industry.
“We have a deep understanding of the market and what players want from their games content and we look forward to further enhancing what is already a great alliance with bet365,” he added.
Boldplay obtains Malta Gaming Authority approval
Boldplay has secured certification to offer its products to Malta-licensed operators.
The casino game developer had previously acquired gaming licences in Gibraltar and Romania and has now proved to the Malta Gaming Authority that it can provide the necessary safeguards.
On the approvement, Boldplay CEO Valli Fragoso labelled it a necessary step in order continue its growth across Europe.
Fragoso said: “Acquiring this approval from the Malta Gaming Authority is a hugely important step for Boldplay that will enable us to share our diverse range of products with all locally-licensed operators.
“The Recognition Notice will sit alongside our existing Gibraltar and Romania licences and allow us to further establish the Boldplay brand in regulated markets across Europe,” he added.
CasinoEngine surpasses £4bn turnover mark
EveryMatrix has announced its CasinoEngine platform has surpassed the €4bn turnover barrier.
The supplier noted its platform only broke the €2bn in May 2021, followed by the €3bn in February 2023.
The firm also reported it has surpassed the four billion monthly game rounds mark.
EveryMatrix’s head of casino Stian Enger Pettersen said: “These milestones showcase our strength and leading presence in the market, the trust our partners have in us and our products and just how rapidly both our clients are growing, and we are growing as a result.
“A huge thank you to our valued clients who continue to put their faith in us and select EveryMatrix as their trusted provider, while our casino team’s dedication, creativity and innovative thinking continue to play a pivotal role in shaping the igaming solutions of tomorrow.”
RubyPlay dives into South Africa
RubyPlay has announced a deal with LottoStar which will enable the firm to enter the South African market.
The launch in the new market continues RubyPlay’s goal of extending its global reach and follows on from its move into the Latin American market.
RubyPlay CEO Trevor Ginsberg said: “Entering a new market is always exciting and this is certainly the case as we begin our journey in South Africa.
“We believe we will see the same success in Africa as we have recently experienced in Latin America. It’s important for us to enter this new market early and we feel that now is the perfect time for RubyPlay.
“We pride ourselves in our ability to deliver customised content to operators, and we have no doubt that South African players will love our games,” he added.
Entain Australia and Greyhound Racing NSW agree multi-million-dollar deal
Greyhound Racing NSW have struck a multi-million-dollar track sponsorship and animal welfare deal with Entain Australia.
The sponsorship will see Entain’s Ladbrokes brand take over naming rights of the greyhound race series the Ladbrokes Million Dollar Chase.
The operator will also eventually take on exclusive track sponsorship at all NSW greyhound venues.
As part of the deal, there will be multi-million-dollar cash investment into GRNSW’s greyhound adoption programme.
Rob Macaulay, GRNSW CEO, expressed his delight with the sponsorship deal, hailing the latest development in what he has described as an “innovative” partnership.
He said: “I am extremely pleased to announce that the unique partnership trumps any previous commercial deals of this type by many multiples.
“This is a huge win for greyhound racing in NSW. It’s an outstanding result for our people and our dogs and came after a very competitive and thorough tender process.”