This week in B2B news (19 December)

SOFTSWISS reveals 2025 highlights

SOFTSWISS has unveiled its highlights of the year, including the release of the fourth edition of its iGaming Trends Report, the launch of its first industry trends conference, and a 45% expansion of its content portfolio across 24 regulated jurisdictions.

The company also secured full certification in Brazil and expanded operations across Europe and Africa, while renewing its partnership with former Formula 1 driver Rubens Barrichello in Latin America.

Product updates included growth of its Game Aggregator to more than 40,000 games, new sportsbook features, record jackpot wins, and continued expansion of its affiliate and casino platform solutions.

Flows announces deal with OlyBet

Flows has brought on OlyBet as its latest client, with the latter integrating the no-code automation product across its operations.

Via the partnership, OlyBet has launched marketing jackpots across its business.

Dan de Souza, vice-president of commercial at Flows, said: “We’re delighted to welcome OlyBet, a leading force in European sports entertainment, to the Flows network of innovators.”

Andres Torresan, online casino director at OlyBet, said: “Working with Flows on their jackpots solution has been a strong addition to our product strategy. It allows us to launch new engagement features faster and with more control, which is key for our teams and our markets.”

ThrillPots goes live in the UK

ThrillTech’s jackpots solution, ThrillPots, has launched in the UK with BV Group brands BetVictor, Heart Bingo, talkSPORT Bet and Betano UK.

The partnership, announced in September, was facilitated by the awarding of a licence to the supplier by the Gambling Commission in April.

Faye Williams, head of business development at ThrillTech, said: “ThrillPots was built to bring fast, energetic and deeply engaging experiences to players, and BVGroup’s forward-thinking approach has made them the perfect launch partner.”

Eoin Ryan, director of sportsbook and egaming at BVGroup, added: “Innovation that enhances player enjoyment is central to our strategy, and ThrillTech’s technology has delivered exactly that.”

InsightPlay secures ISO 27001 and SOC 2 Compliance

AI engagement and activation platform InsightPlay has achieved ISO 27001 and SOC 2 certification seven months after incorporation.

The company said it will unveil new automation modules and enhanced operator dashboards at ICE Barcelona 2026.

Javier Troncoso, CEO and co-founder of InsightPlay, said: “Achieving ISO and SOC 2 at this stage shows that InsightPlay wasn’t built as an experiment, it was designed from day one to operate at the standards of a global supplier.”

Cristian Barbosa, COO and co-founder, added: “Operators today need more than chatbots or generic AI tools. They need a secure data framework and cost-efficient automation that unlocks revenue and strengthens operational efficiency.”

Gaming Corps pens deal with Midnite

Gaming Corps has announced a new deal with Midnite.

Midnite will integrate a mix of the Swedish supplier’s top titles, including Anubis vs Horus Twin Titans and Fishing Pro: Reel Collect.

Adam Pentecost, director of customer success at Gaming Corps, said: “Midnite has built an impressive platform with real momentum in the UK, making this a standout partnership for us.”

Chelsea Pinho, senior casino manager at Midnite, added: “We’re focused on bringing distinctive, premium experiences to our players, and Gaming Corps delivers exactly that.”

Altenar launches with local Brazilian operator

Altenar has expanded in Latam via a deal with World Sports Technology do Brasil’s operator brand, Brasil da Sorte.

The local brand joins the list of Altenar’s Brazilian partners following the South American country’s market liberalisation in January 2025.

Frederico Caputi, sales manager at Altenar, said: “Our collaboration with Brasil da Sorte marks another important step in our commitment to the Brazilian market.”

Fernando Azevedo, Brasil da Sorte CEO, added: “Partnering with Altenar is a key step in strengthening our betting offering. Their technology supports our goal of delivering a secure and engaging platform for our users.”

Pragmatic Play adds derivative racing markets to QuinnBet

QuinnBet has expanded its racing product to include derivative racing markets via a relationship with Pragmatic Play.

The expansion, powered by Racing and Sports, will include new betting options such as head-to-head and money back markets.

Stephen Kelly, managing director at QuinnBet, said: “Derivative markets bring a new level of strategy and excitement to horseracing betting, and we’re proud to deliver this enhancement in partnership with Pragmatic Play Sports and Racing and Sports.”

Gareth Crook, senior vice-president of sports at Pragmatic Play, added: “We were immensely proud to partner with QuinnBet earlier this year following their successful migration to our platform, and we are confident this latest expansion of their racing product will help the QuinnBet team realise their ambitious growth plans now and into the future.”