This week in B2B news (20 December)
All the latest developments from the supplier side of the industry, including updates from Playson, Aviatrix and RAW iGaming
Playson nets Lottoland deal
Playson has secured a new partnership with Lottoland to bring its games portfolio to the bet-on-lottery operator.
Lottoland users will now gain access to Playson titles including Sunny Fruits 2: Hold and Win and Legend of Cleopatra Megaways via a Relax Gaming integration.
Blanka Homor, Playson sales director, said: “We are delighted to enjoy further growth across Europe with this significant partnership as we continue to offer our unparalleled array of slots to players across the continent’s most mature regions.”
Nigel Birrell, Lottoland CEO, added: “Playson fits [the] bill entirely with its vast range of player-favourite series packed with engaging mechanics, which is exactly what we need to meet the demands of our ever-growing player base and to attract new player audiences.”
Altenar secures South African licence
Altenar has obtained a licence from the Western Cape Gambling and Racing Board to allow the company to bring its sportsbook solution to South Africa.
The firm said the move into the country would also allow it to open doors to further expansion on the African continent.
Sam Hill, Altenar sales director, said: “Altenar is delighted to receive our licence to supply our sportsbook solution into South Africa.
“It is another significant step for us globally and is a key target market for us to further establish our product.”
DATA.BET and Turbo Stars join forces
DATA.BET has agreed a deal with Turbo Stars to deliver a full esports betting solution for the B2B company’s operator partners.
Turbo Stars will integrate DATA.BET’s product suite, including an odds feed, managed trading services, widgets, bet builders and streams.
Otto Bonning, DATA.BET head of sales, said: “With our comprehensive sportsbook solution, we are confident this collaboration will help the platform and its partners achieve outstanding results.”
Alex Kozachenko, Turbo Stars chief product officer, added: “With their advanced sportsbook tools and tailored guidance, we’re excited to deliver exceptional experiences to our clients and end users.”
Evoplay expands Bulgarian reach
Evoplay has put pen to paper on a deal with Bulgarian operator Slotino.
As part of the deal, 75 of Evoplay’s slot titles will become available to Slotino players, including games such as Hot Volcano and Mega Greatest Catch.
Ihor Zarechnyi, Evoplay chief business development officer, said: “By bringing our portfolio of innovative and engaging games to a new audience, we’re confident that we can drive strong performance and engagement in this key market.”
Vasil Stumbov, Slotino director, added: “This partnership allows us to enhance our offerings with fresh, engaging content that will resonate strongly with our audience. We look forward to the opportunities this collaboration will bring.”
Aviatrix lands Betway partnership
Aviatrix has added yet another major operator to its growing partner list after agreeing a deal with Betway.
The partnership will see Betway launch the eponymous crash game in several key markets across Africa, with South Africa to go live with the title in early 2025.
Mark Rowles, Betway head of marketing, said: “Aviatrix brings unique in-game features that allow us to offer an entertaining and interactive game for our players. We look forward to growing our partnership with the team from Aviatrix.”
Anastasia Rimskaya, Aviatrix chief account officer, added: “We’re working tirelessly to continually improve the game, and we’re certain that Betway players are going to enjoy taking flight with us.”
RAW iGaming partners with SkillOnNet
RAW iGaming has gone live with SkillOnNet to bring its “unique casino content and slots mechanics” to the operator.
The supplier’s mechanics such as SuperSlice and SuperSymbols will now be on offer to SkillOnNet players.
Thomas Wood, RAW iGaming CEO, said: “We’re delighted to provide our innovative content to one of the most recognised brands in gaming. Like SkillOnNet, we see ourselves as entertainment providers with a mission to deliver exciting experiences to players the world over.”
Jani Kontturi, SkillOnNet head of games, added: “Words like ‘innovation’ and ‘disruption’ are often overused in this industry, but RAW iGaming is singlehandedly changing the way we think about slots and pushing the boundaries of what a casino game can be.”