This week in B2B news (24 October)

FIRST secures Swedish B2B licence

FIRST has obtained a B2B licence in Sweden to allow it to launch its sportsbook tech in the Nordic market.

FIRST said the product would have a “native Swedish interface, localised odds models and real-time Nordic data feeds”.

Tom Light, FIRST CEO, said: “The Swedish licence is a natural continuation of the system we’ve built one where legal precision and product innovation move together.

“Our teams don’t chase approvals; they prepare for them. Each new licence reinforces a structure designed for sustainable, global growth.”

St8 secures Ontario licence

Casino games aggregator St8 has secured a supplier licence in Ontario to expand into the regulated Canadian province.

The move comes after St8 was granted a UK licence in July. The firm also holds similar permits from Romania, Malta, the Isle of Man and Anjouan.

Vladimir Negine, St8 CEO, said: “Ontario has quickly become one of the most competitive and forward-thinking igaming markets in the world, and we’re excited to bring our modern aggregation platform to operators in the province.

“Our mission has always been to combine premium content with frictionless technology, and this licence allows us to deliver exactly that to partners in Ontario.”

Winlandia launches UK bingo vertical        

Winlandia has announced a bingo offering for players in the UK and Sweden, providing access to a range of Pragmatic Play bingo games in those jurisdictions.

As part of the launch, Winlandia has partnered with Gambling.com and WhichBingo to promote the product for several weeks.

Christoffer Grönlund, head of affiliates at Winlandia, said: “Pragmatic Play’s bingo suite allows us to bring the Winlandia experience to a wider audience while maintaining our Nordic character and focus on entertainment.

“We’re proud of how our affiliate relationships continue to drive quality traffic and sustainable growth in key markets like the UK.”

Playson announces new North American partnership

Playson has secured a partnership with PointsBet to expand its content footprint in Ontario, Canada.

Several Playson titles will be made available to PointsBet players as part of the deal, including Coin Strike: Hold and Win.

Conor Jenner, sales manager at Playson, said: “Playson has enjoyed tremendous success in Ontario since entering the market in 2022, with our content hitting the sweet spot for the broad range of players across the Canadian province.”

Brooke Hilton, head of casino at PointsBet Canada, added: “Partnering with Playson is an exciting step forward for PointsBet.”

Delasport’s SuperPot goes live in the UK

Delasport has received authorisation from GLI to launch SuperPot in the UK.

The approval to go live in the UK comes after SuperPot got the greenlight to be pushed into Ontario recently.

Reece Calderbank, Delasport global sales director, said: “SuperPot blends the excitement of jackpots with the passion for sports, offering players an easy-to-understand, highly rewarding experience.

“It’s designed to stand out in a mature and competitive market and ensure risk-free high margin for operators.”

Sportradar obtains UAE licence

Sportradar has been granted a gaming-related vendor licence from the UAE’s General Commercial Gaming Regulatory Authority (GCGRA).

The licence is operational with immediate effect.

Sportradar will now be able to provide its products and services to licensed operators in the market.

A spokesperson for Sportradar said the company “looks forward to bringing its 20+ year expertise and proprietary sports technology to operators and clients in the region”.

Logifuture pens Aristocrat Interactive deal

Logifuture has expanded its partnership with Aristocrat Interactive with the integration of its virtual sports product, Simulate.

Simulate will joins Aristocrat’s existing igaming platform offering, joining Logifuture’s Zoom Soccer product which was previously integrated.

Niccolo Cassettari, chief business development officer at Logifuture, said: “Expanding our relationship with Aristocrat Interactive marks an exciting step forward for Simulate – and reinforces our mission to build next-generation betting experiences.”

Nir Hakarmeli, managing director at Aristocrat Interactive, said: “Simulate is an exciting addition to our portfolio – a fast, engaging and highly original concept that fits perfectly with the demand we’re seeing in key growth markets while aligning with our commitment to delivering safe and enjoyable play.”

FlexPlay launches casino platform

FlexPlay has added a casino platform as part of its offering for operator partners.

The platform is designed to allow casino brands to manage operations from a single dashboard, and will include a PAM, CMS, affiliate management and more.

Alexandra Artemova, CEO of FlexPlay, said: “FlexPlay was created to simplify the launch and growth of online casinos, especially in emerging markets across the globe.

“We offer more than just platform technology – we firmly believe in developing strategic partnerships that are driven by flexibility, scalability and expert support at every stage.”