This week in B2B news (27 October)
All of the latest news from the supplier side of the industry, including updates from SIS, Wazdan and Thunderkick
Ladbrokes creates Manchester Derby mural
Ladbrokes is celebrating the 191st Manchester derby with a mural created by its creative agency neverland.
The artwork is in the city’s Northern Quarter and represents Manchester United and City’s past and present ahead of the two squaring off this weekend in the Premier League.
Kelly Rose, Ladbrokes head of brand, said: “We are always looking for unexpected ways to engage with football fans and this visual execution is another way for us to connect with them, as well as to celebrate the Manchester Derby.”
Jon Forsyth, neverland co-founder, added: “A big match deserves a big ad and this is all about giving the fans the last word.”
Lottomatica agrees deal with Bragg Gaming Group
Bragg Gaming Group has expanded into Italy following a deal with Lottomatica.
The supplier has teamed up with the Italian operator to provide its casino content portfolio to the firm’s customers.
Karl Grech, Bragg head of business development, said: “We are committed to launching our proprietary and exclusive online casino content with the leading operators in the largest regulated igaming markets in the world, and going live with Lottomatica in Italy represents another proof point of the success we are achieving with this strategy.”
Alessandro Rainaldi, Lottomatica igaming senior manager, added: “We are dedicated to bringing the latest and greatest in casino entertainment to our players and Bragg’s growing content portfolio for the Italian market is an important step in meeting this goal.”
Thunderkick expands Stockholm office
Thunderkick is expanding its Stockholm office by 50% as the slots studio continues on its growth journey.
The supplier has seen its headcount grow from 60 to 80 in the past 12 months and will increase its office space in the Swedish capital to accommodate new employees.
Sven Grip, Thunderkick CEO, said: “We are thrilled to be expanding our office space. This is a testament to our rapid growth, especially during the last year, and our commitment to providing our employees with the best possible work environment.
“This new space will allow us to continue to grow and innovate, and to create even more forward-thinking and engaging games for our players.”
Wazdan partners with ESC Online
Wazdan has expanded its reach in Portugal by partnering with ESC Online.
The agreement will see Wazdan’s titles made available on Estoril.pt.
Andrzej Hyla, Wazdan CCO, said: “Our commitment to delivering top-notch gaming experiences aligns perfectly with Estoril’s vision, and we are confident that this collaboration will bring immense value to players in Portugal.”
Bruno Serra, Estoril.pt head of marketing, added: “This partnership will enable us to offer our players an even more immersive and engaging gaming experience, further solidifying ESC Online’s position as a pioneer company in online gambling in Portugal.”
SIS sponsors Latin American stakes race
SIS will sponsor a stakes race during Clásico El Ensayo day at Club Hípico.
The sponsored meet will be called Clásico SIS, with the El Ensayo one of the oldest races in Latin America.
Michele Fischer, SIS content services vice-president, said: “The El Ensayo day showcases the best Chilean horses in an elegant setting at Club Hípico. It is an honour for SIS to contribute to this wonderful racing celebration.”
Cristian Muñoz, Club Hípico commercial manager, added: “The El Ensayo is the most important race hosted at Club Hípico and we are pleased to have SIS’ support to make the day special for all our stakeholders.”
Evoplay content available on Livespins
Evoplay titles are now available on casino streaming platform Livespins.
The deal will see Livespins streamers be able to use the studio’s content in their broadcasts.
Michael Pedersen, Livespins CCO, said: “Livespins allows studios to not only reach new operators, but to leverage the demand for streaming content among players and engage new audiences, especially those in the millennial and Generation Z demographics.”
Vladimir Malakchi, Evoplay CCO, added: “Given the heightened interest of players in streaming content and considering that Livespins is the only streaming platform situated within the casino lobby, we anticipate excellent outcomes from this partnership.”